Influencers
Reformation Has Been Getting Creators To Re-Create Their Viral Content, But This Time, Wearing Its Brand. Here’s What The Experts Think About It.
Once more, with feeling.
Ade Onibada
This Fearless Video Journalist Is Livestreaming The French Street Protests To Millions Worldwide
Rémy Buisine, a 32-year-old from the Paris-based online media outlet Brut, has attracted fans from all over the globe.
Brian Ng
This TikToker Used Color Correctors As Foundation. Then Huda Kattan Slammed Her For It.
“There's different application styles and we just have to leave it at that, I apologize and I'm sorry from the bottom of my heart,” Kattan said.
Ikran Dahir
People Are Saying They’re “So Over” Mikayla Nogueira After The Makeup Influencer Was Accused Of Faking An Accent
Fans have shared increasing skepticism and confusion over the influencer’s persona online.
Steffi Cao
Fitness-Turned-Christianity Influencer Brittany Dawn Just Addressed Her Upcoming Trial For The First Time
Her debut podcast launched on Wednesday, and she talked about her upcoming jury trial after she was sued by the state of Texas.
Kelsey Weekman
Popular Finance YouTubers Who Hyped Crypto Company FTX Are Being Sued
Those named in the $1 billion class action suit included Meet Kevin channel operator Kevin Paffrath and Graham Stephan, a former real estate agent from Selling Sunset’s Oppenheim Group.
Tom Warren
This Influencer’s 10-Pump Foundation Hack Went Viral On TikTok So It Is As Messy To Try As You Might Suspect
This week, social media made me do this.
Steffi Cao
Zendaya's Stylist Law Roach Said He’s Retiring Just Days After He Put Hunter Schafer In A Viral White Feather Top For The Oscars
“My cup is empty,” the A-list stylist wrote in an Instagram post shared Tuesday.
Steffi Cao
People Are Making Fun Of Jake Paul For Losing His First Fight With A Boxer But He's Handling It Surprisingly Well
“The Jake Paul curse is over.”
Kelsey Weekman
Bretman Rock Said “The Beauty Industry Became The Sorry Industry” And He No Longer Wants To Be Associated With It
“The beauty industry became the sorry industry,” the 24-year-old former makeup influencer said in a new interview.
Steffi Cao
The Only Woman In Twitch’s 100 Most-Viewed Streamers Said Dealing With Exploitative Imagery Is “Ridiculous” And “Hard”
“When that technology gets to the point where it's so good that it's actually causing issues and political campaigns, that’s when people are gonna finally get shit done about it.”
Steffi Cao
A Major Content House In New York City, Ur Mom’s House, Has Splintered
The excitable YouTubers have cut ties after drama, with three of the original members having posted back-and-forth statements about their friendship.
Steffi Cao
Adult Performer Amouranth Is Seeking “Legal And Emotional Counsel” After Sharing That Her Husband Controlled Her Money And Threatened To Kill Her Dogs
In a new video, Amouranth says the police visited her house after her livestream on Sunday where she outlined her husband’s abuse.
Steffi Cao
“My Brother Is So Far Gone”: How Male Influencers Turned The Men In These People’s Lives Toxic
People told BuzzFeed News how their loved ones have embraced deeply hateful and misogynistic worldviews since listening to “alpha male” influencers.
Ade Onibada
Small Influencers Are Saying They’re Getting Fewer Brand Deals As Recession Panic Escalates
“It definitely feels like if you don't do this, if you don't do that new thing, you fall behind.”
Steffi Cao
#WorkingInTech Influencers Are Facing Backlash For Their Glamorous TikToks About The Industry
“Just because you break into tech doesn't mean like, your lifestyle is going to turn into this.”
Steffi Cao
Reddit, Snapchat, And TikTok Have Been Removing Content Featuring Andrew Tate And Other Misogynist Influencers For Months
“It's an enormous, massive group of people — mostly young, disgruntled straight men — who are at war with their own masculinity.”
Ade Onibada
Tell Us If Toxic Male Influencers Like Andrew Tate Have Changed The Boys And Men In Your Life
Tell us about the changes you've witnessed from men in your life who've listened to hypermasculine online content for a possible BuzzFeed News story.
BuzzFeed News
Older Women Are The Only Aspirational Lifestyle Influencers I Want Now
“I haven't decided what my purpose is, but I also feel that I want to impart what I've learned.”
Steffi Cao
Medical Experts Are Becoming Influencers Amid All The Anxiety Over Monkeypox
Some are going viral for spreading misinformation, others are just trying to go viral.
Steffi Cao
What Happens To Christian Influencers When They Get Married?
Some purity influencers are posting sexual content after years of promoting abstinence.
Kelsey Weekman
Why Is Genital Herpes Still So Stigmatized? Influencers Are Working Hard To Change That.
Genital herpes is one of the most common STIs out there, yet the stigma still harms those living with it. These influencers are trying to change that.
Katie Camero
Millennials, Look Away: Gen Z Influencers Are Bringing Y2K Style Back
“There weren't any rules. You could wear pointless scarves in the summertime and put a dress over your jeans, and it was considered cool.”
Stephanie McNeal
TikTok Star Charles Gross Doesn’t Want To Be Messy For The Content Anymore
Let’s talk about it.
Steffi Cao
When The Supply Chain Failed Parents, “Formula Influencers” Stepped Up
"I've just been trying to work around the clock as much as I can with two kids of my own to try to provide people with strategies for what to do.”
Stephanie McNeal
Male Fashion Influencers Are Saving Basic Men Everywhere
In this edition of Cleanse the Timeline, we talk about basic bro fashion influencers, Chlöe Bailey, what we're reading, and more.
Estelle Tang
YouTuber Tee Noir Is Educating The Internet On Black Womanhood
"I think the best gift I can give to those who come after me is to have a table already be set for them."
Tori Honoré
26 Gen Z Celebrities Who Attended Coachella And Wore Some Pretty Cool Outfits
Just 'cause I don't recognize most of them doesn't mean I can't appreciate their outfits!
Ehis Osifo
We Got Real Advice From A Content Creator On How To Avoid Burnout When Working From Home
"I feel uninhibited as a creator"
Tori Honoré
Russian Influencers Are Cutting Up Their Chanel Bags To Protest “Russophobia”
They're also spreading disinformation to their millions of followers.
Nishita Jha
