In this week's newsletter: Why a viral thing can still be good, even if it’s fake.
They make a...particular sound.
Angry Moms And QAnon Believers Attacked Kraft's "Send Noods" Campaign For Sexualizing Mac 'N' Cheese
A Kraft spokesperson told BuzzFeed News it plans on taking down the posts since the campaign ended anyway.
In one part of this week's newsletter: I try to an exhaustive degree to define the "good vibes" genre on TikTok and why it's so nourishing during these times.
Not to oversell this story, but it is epic.
Asian Americans Are Sharing Photos Of Their Families And Other Influential Women In Honor Of Kamala Harris's VP Debate
"This is my halmoni, who was a first-responder in Hiroshima after the atomic bomb dropped, immigrated to the US in her 30s, and earned her an RN in childbirth education in NYC. Today, I honor her as I watch Kamala Harris take the debate stage."
This week's newsletter: Why the hate for Bella Poarch is steeped in something all too familiar, and why the latest e.l.f. Cosmetics spon campaign is too much branding, even in America.
A College Student's TikTok Has Gone Viral For Showing Her Male Classmates Repeatedly Interrupting Her On Zoom
"Live footage of a woman in STEM," wrote Claire McDonnell, who's one of four women in her program.
Meet The Hollywood Fix, A 38-Year-Old Paparazzi YouTuber Who Follows Around Popular Teen TikTokers For A Living
Fletcher Greene has taken traditional paparazzi methods and applied them to social media, with huge results.
People online are moved by Bryant Johnson's fitting tribute.
This week's newsletter: why Charli and Dixie D'Amelio's Seventeen cover story left me wondering more about them than I was learning — and a brief PSA for fashion influencers (TYING A FLANNEL AROUND YOUR WAIST IS NOT FALL FASHION).
The TikTok Twins Who Went Viral For Saying "Da Vinki?!" Fully Understand You Think They're Dumb — And That's What They Wanted
"We made the entire world laugh for a week now, and if during this time, people could get a good kick out of us...and if it makes people feel smarter than us, then that’s fine," the Vörös twins told BuzzFeed News.
A First-Year NYU Student Accidentally Offered Lube To Others As Hand Sanitizer But This Story Has A Happy Ending
I understand this headline will be screenshotted and clowned on Twitter, but I think it's a very nice story/outcome of an embarrassing situation and shitty pandemic circumstances.
If Colleges Are Recruiting Influencers, I Think They Should Be Paying Student-Athletes — The Original College Influencer
The reports of universities uniquely paying students to be brand ambassadors made me think about the controversy of schools not paying college athletes.
Is Gucci making fun of itself for profit?
YouTube Is Demonetizing Popular Frat Channel Nelk Boys For Encouraging People To Ignore COVID Safety
Illinois State University, where the YouTubers last visited to throw huge parties, is also investigating the matter.
Also in this week's newsletter: Charli D'Amelio's recent Dunkin' collaboration, and why America runs on predictable brand deals.
Mizzou Students Say The School's President Is Blocking Them Online For Expressing Concerns About COVID Safety
"Our school boasts having the country’s first and best journalism school, yet has silenced student journalists and failed to acknowledge the COVID concerns," one student told BuzzFeed News.
A Teen Influencer Said She Mistakenly Called Her Cover Of Ashanti's Hit "Foolish" Her Own Song On TikTok
Danielle Cohn's mom and manager claimed to BuzzFeed News they had obtained licenses and permission from Ashanti's team to release the cover. However, it's already caused a huge uproar across all of her social media channels.
One part of this week's newsletter: Why all of the TikTok houses have turned me off to the concept, but why I've taken to the House Nobody Asked For.