The Chris Pratt Backlash Was Always Coming
He’s arguably the most famous Hollywood Chris. But now that he’s everywhere, his critics have become more vocal.
Rachel And Dave Hollis Built An Empire From Scratch. Now They Are Destroying It.
Recent controversies have threatened the careers of this now-divorced influencer couple.
Why Are These Influencers Turning On The Billie Razor?
Many are claiming that the product has changed.
How These Instagram Baby Clothing Brands Became Collector’s Items
“I ended up reselling almost my kids’ entire closet.”
What Is Going On With Instagram Taking Away The Link Sticker For Some Creators?
While it’s admirable that Instagram is taking measures to ensure people actually play by the rules, some say it isn't being executed in a way that’s fair.
What Happens When An Influencer Wants To Retire? These Ones Found Someone To Replace Them
Just like any other small business, like a doctor’s office or a boutique, influencer businesses can change hands.
How Champagne And Chanel's Wedding Blended The Personal And The Professional To Create Influencer Gold
No, I have no idea how much it cost.
The Refreshing Lack Of Diet Culture In Emily Mariko’s TikToks
The 29-year-old’s cooking videos are blissfully anti–diet culture.
Acacia Kersey Is Quitting The Internet
After a decade of being one of the most controversial figures on the internet, Acacia Kersey has had enough.
The Cult Of The Nap Dress
Buying multiple versions of this Instagram-famous garment has become an obsession for some people.
How Gabby Petito’s Killing Went Viral
True crime enthusiasts have always been around, but the internet has taken amateur sleuthing to new heights.
Instagram Sponsored The Met Gala, But Snubbed The Fashion Influencers Who Built Its Platform
In this week's newsletter: IG missed a big opportunity to mint its own creators on a worldwide stage, and imagining how Apple Fitness+ will learn from/come for Peloton.
What This Week’s “Bachelor In Paradise” Debacle Should Teach Everyone About How The Influencer Economy Actually Works
It's hard to get followers, it's harder to maintain them.
Will Peloton’s Cody Rigsby Be The First Internet Celeb To Reach Mainstream Fame?
There’s a dark horse for the title of the online celeb with the potential for the most mainstream success: Peloton's biggest star.
How One Influencer’s Handling Of Her Mom’s Serious COVID-19 Case Turned Into Backlash That Is Threatening To Ruin Her Career
The scandal tells us a lot about the minefields internet celebrities face and how they are held accountable for their actions.
Naming And Shaming Anti-Mask Influencers May Be Backfiring
When dealing with low-level influencers spreading lies, I’m just not sure calling them out is a net positive.
Peloton Star Ally Love’s Instagram Wedding Extravaganza Is A Master Class In Content Creation
If you’ve ever wondered how Ally got so popular, she showed the world this week.
A Big Young Living Influencer Has Jumped Ship And Followers Are Stunned
Influencers who run MLMs are actually starting their own businesses.
Instagram Wants Influencers To Love It Again And Is Putting $1 Billion Where Its Mouth Is
After years of a laissez-faire approach to the popular users who power its apps, the company is now desperately trying to show influencers it cares about their success.
A Lot Of Influencers Are Toning Down Their Coverage Of The Nordstrom Anniversary Sale
After years of complaints that influencers have “ruined” the sale once called the “Super Bowl of swipe-ups,” many are moving on.