Here Are The Top Creators Trending On Social Media So Far This Year

A good old-fashioned roundup of the biggest TikTok, Twitch, and YouTube creators this year.

Nothing has the potential to make someone feel behind on the times like seeing social media buzz about an unrecognizable face or name. The TikTok, YouTube, and Twitch algorithms all have the potential to thrust random creators into the spotlight and make influencers out of civilians. We’ll be keeping an updated list of all the top creators of 2023 to keep you in the loop. 

Alix Earle


Ofc that happened to me 💚🧡 #grwm #umiami

♬ original sound - alix earle

It’s hard to report how many social media followers Alix Earle has because she gains tens of thousands of them every day. TikTok’s newest white It girl is a 22-year-old student at the University of Miami who led a revival of the “get ready with me” (GRWM) video trend. Her product recommendations, from luxury skincare to clothing hauls to a hair oil traditionally used by Black women, sell out items and spark controversy. She shares candidly about her life in storytime videos, from her experience with sorority recruitment to her relationship with her stepmom Ashley Dupré.


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Jimmy Donaldson, known online as MrBeast, is the highest-paid and most-followed creator on YouTube with 133 million subscribers. The 24-year-old is known for his videos in which he pulls off extreme feats, like staging a real-life Squid Game re-creation and burying himself alive. Lately, he’s been criticized for dramatic acts of charity as viewers question whether “stunt philanthropy” counts as a selfless act or is just another instance of the quest for online attention sucking the meaning out of everything. 

Keke Palmer

I just casually click on @KekePalmer live and the sims is something else 😭🤣🤣🤣🤣🤣🤣

Twitter: @mightibe_

Yes, the actor-singer-personality is now a bona fide creator, too. Keke Palmer delighted the internet by livestreaming herself playing The Sims in January, which led her to create a Twitch channel. The 29-year-old, who goes viral just about every time she’s given a microphone, is now providing commentary on her gameplay for her followers. Yes, it’s just as delightful as it sounds. 

Mikayla Nogueira


THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

♬ original sound - Mikayla Nogueira

A 24-year-old makeup artist with a thick Boston accent has become one of the most influential characters in the beauty community. Mikayla Nogueira, who has 14 million followers on TikTok, faced backlash when fans assumed she used false lashes to amplify the look of mascara she promoted on behalf of L’Oréal, whom she partners with. Nogueira hasn’t addressed those allegations. This led to a conversation about honesty in influencer marketing and created the type of beauty community drama the internet hasn’t seen in years. 

Andrew Tate

Everybody wishes they were me when I'm in my Bugatti. But no one wishes they were me when I'm incarcerated. Newton's Third Law. For every action, there is an equal and opposite reaction. Exceptional doesn't always mean good, it means far from average.

Twitter: @Cobratate

With each passing day comes a new update on Andrew Tate, the misogynistic influencer who is currently being held in pretrial detention in Romania on human trafficking and rape charges. Tate, 36, is a former professional kickboxer who rose to prominence in 2022 for his posts promoting anti-LGBTQ and anti-women rhetoric. Despite being deplatformed and detained, he has maintained influence through Twitter bots, Hustlers University courses, and a broad fanbase of young people spreading misinformation. 

Scar Girl 


hey guys, originally in March of 2020 when I was injured and realized that this would be a permanent mark on my face forever I was embarrassed. I was so upset that I thought my face was ruined as insecure as I was already at 15 navigating highschool. I felt like the opportunity to look at myself in the mirror and smile was taken away from me because of a cruel situation. It was until one day that I realized that covering my scar and openly hating it was a disservice to those close to me and myself suffering from insecurities. While I decided not to cover it for those reasons it never fully went away and neither did my insecurities because when I looked in the mirror I saw the reason behind why it was there. Unfortunately I had a poor reaction to the first topical I tried in an attempt to fade it. I was sloppy applying it as well and this led to a longer injury. I was in a dark place knowing that it was now even worse. I had to wait til that fully healed to start a second treatment which I began in august. Since then, this treatment has been super invasive and I cannot emphasize the pain directed around that injury. It’s at a point where it genuinely does look gross, it has risen and it’s scabbed over. I also did not think about how tanner would get in the scabbed area when I did it. It should get better with time but unfortunately all of my scars do still heal brown. While I don’t think it’s right that people mindlessly comment hate for whatever reason it is, I do make a decision to put myself out on the internet. My account was made to show those out there, they’re more than their scars. Not to have a comment section showing those same people they should hate themselves because of their scars. I’ll never stop using my platform for DV awareness and body positivity. I hope this video is what y’all need to move on or at least understand. No one should make a comment on someone’s scars, especially not knowing the history behind that scar or the person on the screen. If anyone ever needs to talk my dms are open, I would love to listen to your stories and hype y’all up. I promise I hear u and I see u. Thank you and I hope y’all will move with grace in the future.

♬ MEAN! (Remix) [with Noah Kahan] - Madeline The Person

Annie Bonelli, also known on TikTok as “scar girl,” is an 18-year-old with a prominent scar on her face. She has had the mark for nearly two years but recently faced accusations of faking it, which she has vehemently denied. Still, people flood her videos with comments about the authenticity of the scar.

Ice Spice

One might consider Ice Spice more of a traditional celebrity than a creator, but her influence on internet culture is undeniable. The 23-year-old, whose real name is Isis Gaston, has managed to produce content that consistently goes viral. Her songs “In Ha Mood” and “Munch (Feelin’ U)”  are popular TikTok audios, and her signature orange Afro appears often in visual memes.

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