In this week's newsletter: IG missed a big opportunity to mint its own creators on a worldwide stage, and imagining how Apple Fitness+ will learn from/come for Peloton.
What This Week’s “Bachelor In Paradise” Debacle Should Teach Everyone About How The Influencer Economy Actually Works
It's hard to get followers, it's harder to maintain them.
There’s a dark horse for the title of the online celeb with the potential for the most mainstream success: Peloton's biggest star.
How One Influencer’s Handling Of Her Mom’s Serious COVID-19 Case Turned Into Backlash That Is Threatening To Ruin Her Career
The scandal tells us a lot about the minefields internet celebrities face and how they are held accountable for their actions.
When dealing with low-level influencers spreading lies, I’m just not sure calling them out is a net positive.
If you’ve ever wondered how Ally got so popular, she showed the world this week.
Influencers who run MLMs are actually starting their own businesses.
After years of a laissez-faire approach to the popular users who power its apps, the company is now desperately trying to show influencers it cares about their success.
After years of complaints that influencers have “ruined” the sale once called the “Super Bowl of swipe-ups,” many are moving on.
Columbus Blue Jackets goaltender Matiss Kivlenieks was 24.
Like it or not, influencers run their own businesses, too.
“I watched my career shift from being the busiest I had ever been to obviously have everything come screeching to a halt.”
Like Carhartt beanies before it, Stanley, founded in 1913, has become the benefactor of an online fervor that began completely organically.
By announcing new tools to help people make money, Instagram seemingly wants to woo back some of its disgruntled influencers.
In this week's newsletter: Bella Poarch's dullness is surprising and comforting, and an influencer announced she's taking a break and reassessing if she wants to make her "life available for public consumption."
These Influencers Say A Popular Marketing Agency Owes Them Thousands Of Dollars For Unpaid Brand Deals
Mediakix is a leading influencer marketing agency, but creators say it is signing contracts with them for sponcon, then ghosting when it’s time to pay up.
Why are so many millennial women obsessed with the “Home Goods quote aesthetic"?
When you're turning a serious injury into a clickbait video with a cliffhanger, it may be time to reevaluate what you're willing to do for content.
Katie Sorensen has been charged with two misdemeanors in the incident.
I Can’t Imagine The New Netflix Reality Shows About Influencers Will Do Any Good For The Industry’s Reputation
In this week's newsletter: shows about influencers may continue to be two-dimensional, and the already-controversial IG Loop giveaways just reached new toxic heights.