Hailey Bieber Poked Fun At Her “Mean Girl” Reputation With A Very Pointed Halloween Costume, And People Have Thoughts

While many fans agreed that Hailey embracing the “mean girl narrative” was a “power move,” others reminded her that “being mean is not iconic.”

Hailey Bieber is making light of the long-running rumors that she’s a “mean girl.”

Closeup of Hailey Bieber

For context, Hailey, 26, lost almost a million followers earlier this year after she was publicly branded a “mean girl” — namely due to her apparent feud with Selena Gomez.

Closeup of Selena Gomez

Of course, Hailey is married to Justin Bieber, who famously dated Selena on-and-off for years prior. While Hailey has previously denied that there was any “drama” between herself and Selena, who were memorably photographed together last October, things appeared to get messy earlier this year after she was accused of throwing shade at the singer in a now-deleted TikTok.

Closeup of Justin and Hailey Bieber on the red carpet

The clip saw Hailey, Kendall Jenner, and Justine Skye mouthing along to a soundbite that said, “I'm not saying she deserved it, but God's timing is always right” — just as Selena was being body-shamed by trolls online when she was photographed in a bikini by paparazzi.

Closeup of Hailey Bieber in a silk-like halter dress on the red carpet

Selena directly addressed the widespread speculation that Hailey had been shading her, writing in a comment, “I don’t let these things get me down! Be nice to everyone!” Hailey, however, denied that the video was “directed at anyone.”

Closeup of Selena Gomez in a one-shouldered silk-like outfit on the red carpet

With that particular TikTok video fueling the narrative that Hailey is a “mean girl,” fans dug up a clip of the model on the 2017 show Drop the Mic, which saw her gagging when host Method Man mentioned singer Taylor Swift.

Closeup of Taylor Swift

Hailey faced backlash for the move, with Selena herself even entering the conversation to defend Taylor. “So sorry, my best friend is and continues to be one of the best in the game,” she wrote.

Closeup of Selena Gomez and Taylor Swift

Selena later replied to someone who called Hailey "mean" for coming at Selena’s "throat." The singer said to the fan, “I love you.”

Closeup of Selena Gomez sitting at and an event and holding a microphone as she listens

With all this in mind, Hailey has now poked fun at her long-running “mean girl” image head-on with a very pointed Halloween costume.

Closeup of Hailey Bieber

This year, with the help of artist @amberasaly, Hailey remade the iconic poster for the 2004 film Mean Girls. In it, she's dressed up as Lindsay Lohan’s Cady Heron and each of the Plastics — Regina George, Gretchen Wieners, and Karen Smith, played by Rachel McAdams, Lacey Chabert, and Amanda Seyfried respectively.

Hailey also shared a photo she’d recreated of the movie's famous Burn Book, with a picture of herself next to the words, “This girl is the nastiest skank bitch I’ve ever met! Do NOT Trust HER. She is a fugly slut.”

Closeup of the Burn Book

And in the caption of her Instagram post, Hailey quoted one of the film’s most iconic lines: “She doesn’t even go here!”

Closeup of Hailey Bieber

Several fans immediately took to the comments to share their thoughts on Hailey’s Halloween look, with many agreeing that her “reclaiming the mean girl narrative” is a “power move.”

“Hailey just ate the mean girl allegations right on up,” one person wrote. “She is roasting the haters lmfao,” said another.

Closeup of Hailey Bieber

Hailey Bieber doing mean girls for halloween after the year she’s had is sooooo ICONIC,” one tweet read.

Hailey Bieber walking out of a building in a short strapless dress

Interestingly, several people pointed out that the image Hailey used of herself in the Burn Book was from the night that she and Selena were photographed together last year before their feud seemingly reignited — something that many interpreted as a shady dig.

“This picture being from the night when she met y'all know who,” one person wrote. “The fact that she posted the picture of #THAT day,” someone else tweeted, “she said babygirl there's LAYERS to this.”

However, on the other hand, some internet users weren’t too impressed with Hailey’s costume, noting that “being mean” isn’t “iconic.”

“Being mean is not iconic girl,” someone wrote. “So you agree? ... You are a mean girl?” another user quipped.

Rachel McAdams as Regina George smiling in a scene from "Mean Girls"
Skip to footer