HiteJinro, a South Korean manufacturer of beer and soju, has stopped releasing a nude calendar, in response to the "current social atmosphere" — presumed to mean #MeToo and the global feminism movement.
The 2019 calendar instead shows seasonal food paired with the brand's products.
Over the past year, previous calendars have been shared across social media in anger at how they portray women.
Anna, a 25-year-old activist from Cheongju who asked for her full name not to be shared, said that a lot of women in South Korea have grown up with sexualized nudity and the calendars being normalized.
"When I was a child, I occasionally followed my mother when she had dinner with her colleagues. I saw HiteJinro calendars there," she said. "The picture in the calendar was not just a 'sexy bikini photo,' it was more than that. Women who are nude or semi-nude, barely covering their nipples and their body parts, were shown on those calendars. I still remember feeling shocked seeing those pictures. My mother hid the calendar from me, but adult men near our table watched that calendar from January to December, over and over.
"The shocking part is that the place where I went with my mother wasn't a prostitution house or bar for adults. It was just an ordinary Korean restaurant that serves meals and drinks, where children, family, and lots of people usually go to. It's not that every single restaurant in Korea had that calendar, but most of them do."