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A Fake Story About Ikea Went Viral On Twitter After A Twitter Employee Shared It

The story was also promoted in a Facebook ad, which is not supposed to happen.

Posted on October 26, 2018, at 12:28 p.m. ET

A Twitter employee has gone viral on the platform after sharing a fake story from a fake news website.


Twitter designer Dan Saffer racked up tens of thousands of engagements for a tweet about a hoax story from, a site run by a group based in Spain that calls itself the Comedy Factory. The site’s “Legal Warning” describes it as “a humor site whose purpose is entertainment. The content of TIN is fiction and does not correspond to reality.”

The same group also operates two popular hoax/satire sites in Spanish, and All of the stories on these sites are fake too.

Twitter is currently working on projects to make its platform more “healthy” for users, and its CEO, Jack Dorsey, has spoken about the need to combat misinformation and conspiracy theories on the service. (He also said it was up to journalists to counter misinformation on the platform, so here we are!)

After being contacted by BuzzFeed News via Twitter direct message, Saffer sent a tweet to acknowledge that it’s a fake story:

Twitter / Via Twitter: @odannyboy

He’s correct that many people replied to him over the past 24 hours to let him know it was a hoax. Twitter did not immediately respond to a request for comment.

The fake story isn’t just an issue for Twitter. was running an ad on Facebook to promote its Ikea hoax.


This helps the story reach more people, which drives more traffic and ad revenue for the site. Facebook has a policy preventing publishers who repeatedly share fake news from using its ad tools.

The ad disappeared roughly an hour after BuzzFeed News contacted Facebook, but the company later said it stopped running based on the campaign's settings. A spokesperson also confirmed the ad violated company policy.

As of this writing, the story has received close to 75,000 comments, shares, and reactions.

It’s also been shared by at least two radio stations:



Added information provided by Facebook.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.