Topsy, once a highly respected social media analytics company, announced today that it was shutting its doors. The San Francisco-based company was founded in 2007 and six years later, Apple bought it for more than $200 million.
According to TechCrunch, Topsy gained its initial acclaim for being one of the few analytics services available with full access to Twitter's user data. It allowed users to mine tweets dating back to 2006 and search for trends.
However, signs of an uncertain future for Topsy began to surface last year when the company halted annual renewals for its top-tier subscribers.
Attempts to visit Topsy's website automatically redirect to Apple's support page for iOS.
NO!!! https://t.co/ub4aza6Ayu
Bad enough that Apple closed Topsy but redirecting to a completely unrelated page about iOS search is even worse https://t.co/yBX8pYcE08
Farewell @Topsy we'll truly miss you. Thanks for everything.
oh &!^$! @Topsy is GONE! NOOOOOO!!!!!!
What? No way that was such a great tool! @shhh @hl_bowen @Topsy @MattNavarra @ow
@Topsy such a disappointment, how will I get twitter insights and analytics without you? :(
Sad news I discovered after doing a search! :( @Topsy has always been such a useful tool in my #socialmedia work... https://t.co/VcSvh2C8Pn
BuzzFeed News has reached out to Apple for comment.