JPMorgan Shows Exactly How To Not Use Twitter
#AskJPM indeed. Update - 7:05 PM ET: JPMorgan cancelled.
A week ago, JPMorgan announced a "#TwitterTakeover" for this Thursday afternoon. The original announcement went under the radar.
It’s a #TwitterTakeover: We'll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q
J.P. Morgan
@jpmorgan
It’s a #TwitterTakeover: We'll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q
The next day, the bank teased it again. Who could the mystery executive be?
What career advice would you ask a leading exec at a global firm? Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan
J.P. Morgan
@jpmorgan
What career advice would you ask a leading exec at a global firm? Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan
Wall Street legend Jimmy Lee! The "banker's banker" and JPMorgan Vice Chairman, famous for his slicked back hair, aggressive dealmaking, and dominance in syndicated loans and private equity deals.
He's been a part of Wall St.'s biggest deals @Dell, @GM. $JPM Vice Chairman Jimmy Lee takes over @JPMorgan on 11/14 #AskJPM
J.P. Morgan
@jpmorgan
He's been a part of Wall St.'s biggest deals @Dell, @GM. $JPM Vice Chairman Jimmy Lee takes over @JPMorgan on 11/14 #AskJPM
This is a slightly odd choice. While Lee tends to pop up to provide a juicy quote in long magazine articles about JPMorgan, he's not exactly fond of Twitter.
"Today if you want to have a voice on the Dell deal, all you have to do is tweet." Jimmy Lee of JPM #dbconf
Will Alden
@williamalden
"Today if you want to have a voice on the Dell deal, all you have to do is tweet." Jimmy Lee of JPM #dbconf
And then today, less than 24 hours before Lee would field questions on "his experiences, leadership & career advice," exactly what always happens...happened.
Surely all of those tweets are people earnestly asking questions that they hope Jimmy Lee will answer!
Hey look, @JPMorgan wants us to ask them questions under the hashtag #AskJPM! cc @StrikeDebt @OccupyWallSt @OccupyWallStNYC
alexis goldstein
@alexisgoldstein
Hey look, @JPMorgan wants us to ask them questions under the hashtag #AskJPM! cc @StrikeDebt @OccupyWallSt @OccupyWallStNYC
Has the raw cunning of the electricity bid-rigging scheme has been unfairly overshadowed by the scale of the mortgage settlement? #AskJPM
Matt Yglesias
@mattyglesias
Has the raw cunning of the electricity bid-rigging scheme has been unfairly overshadowed by the scale of the mortgage settlement? #AskJPM
How do you decide who to forclose on? Darts or a computer program? #AskJPM
Jennifer Reft
@reftpt
How do you decide who to forclose on? Darts or a computer program? #AskJPM
Every time another person loses their home to an illegal foreclosure, does a bell ring? #AskJPM
Amy Hunter
@amy10506
Every time another person loses their home to an illegal foreclosure, does a bell ring? #AskJPM
If it came out Jamie Dimon had a propensity for eating Irish children, would you fire him? What if he's still "a good earner"? #AskJPM
Kevin Murphy
@kcm74
If it came out Jamie Dimon had a propensity for eating Irish children, would you fire him? What if he's still "a good earner"? #AskJPM
Do you have a secret jail in your offices so your executives get at least one chance to see the inside of one? #AskJPM
David Dayen
@ddayen
Do you have a secret jail in your offices so your executives get at least one chance to see the inside of one? #AskJPM
Why do you think its ok to outright lie, cheat and steal? #AskJPM #occupy #SergiosHouse .@jpmorgan
Cat Salonek
@CatSalonek
Why do you think its ok to outright lie, cheat and steal? #AskJPM #occupy #SergiosHouse .@jpmorgan
Crime: A) Totally pays, just look at us B) Boy I don't know C) If a market-maker does it that means it's not illegal #AskJPM
Mike Conrad
@mikeconrad1
Crime: A) Totally pays, just look at us B) Boy I don't know C) If a market-maker does it that means it's not illegal #AskJPM
WTF Seriously, WTF #AskJPM
Eddy Elfenbein
@EddyElfenbein
WTF
Seriously, WTF
#AskJPM
Mr. Dimon, which of your abject failures are you proudest of? http://t.co/vd66214HeJ #ASKJPM
Rudolf E. Havenstein
@RudyHavenstein
Mr. Dimon, which of your abject failures are you proudest of?
http://t.co/vd66214HeJ
#ASKJPM
Are you sitting back laughing, as at the end of the day you'll delete this account and still have unlawfully, all that money? #askJPM
E. M. Edwards
@E_M_Edwards
Are you sitting back laughing, as at the end of the day you'll delete this account and still have unlawfully, all that money?
#askJPM
I have Mortgage Fraud, Market Manipulation, Credit Card Abuse, Libor Rigging and Predatory Lending AM I DIVERSIFIED? #AskJPM
Downtown Josh Brown
@ReformedBroker
I have Mortgage Fraud, Market Manipulation, Credit Card Abuse, Libor Rigging and Predatory Lending
AM I DIVERSIFIED? #AskJPM
Oh my lord, the #askjpm session. Will go down as case study in corporate use of social media.
Daniel Gross
@grossdm
Oh my lord, the #askjpm session. Will go down as case study in corporate use of social media.
So far, @JPMorgan, much like the real JPMorgan, just seems to be taking it.
$JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8
J.P. Morgan
@jpmorgan
$JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8
Maybe they just need a puppy.
Do you like puppies? If you had a puppy, what would you name him? #AskJPM
Matt Levine
@matt_levine
Do you like puppies? If you had a puppy, what would you name him? #AskJPM
Here's a puppy.
Update - 7:05 PM ET: JPMorgan cancelled it
Following #AskJPM debacle, J.P. Morgan to cancel its Q&A tomorrow: "#Bad idea! Back to the drawing board!" spokesman tells me.
Dave Benoit
@DaveCBenoit
Following #AskJPM debacle, J.P. Morgan to cancel its Q&A tomorrow: "#Bad idea! Back to the drawing board!" spokesman tells me.
Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.
J.P. Morgan
@jpmorgan
Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.
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Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.
Contact Matthew Zeitlin at matt.zeitlin@buzzfeed.com.
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