The Forbes Writer Behind The Infamous Kylie Jenner “Billionaire” Piece Just Broke Down What Was Said When She Interviewed Kylie And Kris Jenner

The writer claims in a new podcast series that Kris was noticeably “vague” whenever she was asked questions about Kylie’s supposed 10-figure business — and that Kylie struggled to answer these questions altogether.

Back in 2020, Kylie Jenner found herself at the center of controversy after Forbes magazine accused her of deceiving them about her wealth.

Close-up of Kylie

The year before, Forbes had labeled then-21-year-old Kylie, owner of makeup brand Kylie Cosmetics, the “youngest self-made billionaire” in history in an article published by Natalie Robehmed that garnered widespread attention online. Perhaps most memorably, the piece prompted several debates around Forbes’s use of the term “self-made,” given that Kylie is the youngest of the wealthy and privileged Kardashian/Jenners.

Kim Kardashian and Kylie at a media event

For those who aren’t aware, the value of Kylie Cosmetics rose massively after Kylie sold a 51% stake in her business to multinational beauty company Coty later that same year, in November 2019. This valued her brand at about $1.2 billion and subsequently served as proof that Forbes was accurate in its branding of her as a billionaire.

Kylie looking at a beauty display

However, Kylie’s “billionaire” title would soon be revoked by Forbes, with the outlet accusing the mogul’s team of falsifying tax returns to boost her net worth, and thus “lying” about her business’s wealth.

Close-up of Kylie at a media event

In May 2020, Forbes published a bombshell report titled “Inside Kylie Jenner’s Web of Lies.” In it, the outlet said they believed that Kylie’s earnings were actually “much smaller” than she’d originally claimed — which was that Kylie Cosmetics had grown from “nothing to $300 million in sales in a single year.”

Close-up of Kylie at a media event

Kylie immediately denied Forbes’s accusations that she’d lied about her wealth in any capacity.

Close-up of Kylie at a media event

“what am i even waking up to. i thought this was a reputable site.. all i see are a number of inaccurate statements and unproven assumptions lol. i’ve never asked for any title or tried to lie my way there EVER. period,” she tweeted before continuing, “‘even creating tax returns that were likely forged’ that’s your proof? so you just THOUGHT they were forged? like actually what am i reading.”

what am i even waking up to. i thought this was a reputable site.. all i see are a number of inaccurate statements and unproven assumptions lol. i’ve never asked for any title or tried to lie my way there EVER. period

— Kylie Jenner (@KylieJenner) May 29, 2020
Twitter: @KylieJenner

“I can name a list of 100 things more important right now than fixating on how much money i have,” she added, seemingly referencing the coronavirus pandemic and the Black Lives Matter movement.

i can name a list of 100 things more important right now than fixating on how much money i have

— Kylie Jenner (@KylieJenner) May 29, 2020
Twitter: @KylieJenner

What’s more, Kylie’s team provided a statement to Forbes denying that the mogul lied or falsified tax documents. “The accusations that the Jenners, and/or their accountants, falsified tax returns and then lied about their 2016 revenues for the last four years, are absolutely false,” the letter read.

Close-up of Kylie at a media event

Fast-forward to today, and Natalie Robehmed, the writer behind the initial Forbes piece that branded Kylie the “youngest self-made billionaire ever,” is shedding some new light on her experience interviewing the beauty mogul.

Close-up of Kylie at a media event

Speaking out in a three-part series on the Infamous podcast, titled, “Plumping Profits? A Kardashian Scandal,” Natalie candidly shared never-heard-before audio footage from her interview with both Kylie and Kris Jenner — and accused them of “shaping” and “creating” their own narratives as she questioned whether or not she’d been lied to during their conversation.

Close-up of Kylie and Kris at a media event

To begin, Natalie noted that “any time” she asked a question related to the finances around Kylie Cosmetics, the young mogul deferred to Kris — who was noticeably “vague” with her answers.

Close-up of Kris

For example, when Natalie asked how much money Kylie had to pay up front in order to get the first batch of Kylie Cosmetics products manufactured, Kylie asked her mom to answer. Kris then asked Natalie to repeat the question before saying, “Oh my goodness, I don't know the invoice by heart.”

Close-up of Kris and Kylie touching cheeks at a media event

Kris also couldn’t answer Natalie’s question about the number of units sold by Kylie Cosmetics in 2017 — nor was she able to estimate how many of the business’s sales came from lip kits, as opposed to other products.

However, Kris was able to briefly state that Kylie Cosmetics was funded by Kylie herself. Natalie later alleged that the duo told her Kylie owned “100% of Kylie Cosmetics” — something that she later discovered wasn’t the case. After looking through filings from Coty, Natalie learned that Kris was taking 10% of Kylie’s business’s earnings.

Close-up of Kris at a microphone holding an award

As for Kylie, Natalie revealed that she kept “zoning out” during the interview while Kris answered any finance-related questions on her behalf. At one point, Kylie can be heard randomly interrupting Natalie and Kris’s conversation to announce that she has to change her lip gloss, prompting a burst of laughter from the people in the room.

And Kylie was also unsure how to answer questions about the future of her business. When asked if she’d ever consider selling it or “taking outside investment,” she began, “Um, I think we just...” before asking her mom to intervene once again.

Kris applying makeup to Kris's cheek

Elsewhere during the podcast, Natalie reiterated that Coty claimed Kylie Cosmetics’s revenue was $177 million from November 2018 to November 2019 and that it had gone up 40%.

This means that the year prior, it would’ve been around $125 million — and Natalie claimed she was previously led to believe that the business’s revenue was “well north of $300 million” in 2018. She also alleged on the podcast that she saw “tax returns to that effect.”

But, as she explained, this didn’t come as a shock to Natalie. The first time she saw Kylie Cosmetics’s tax returns ahead of the scandal, she was allegedly told by analysts and industry experts that the figures seemed “implausible” — something that was alleged in Forbes’s “web of lies” article.

You can listen to all three parts of the Infamous podcast here.

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