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James Charles Has Accused Wet N Wild Of Ripping Off His Eyeshadow Palette

"BUT when you copy the exact shades & layout from my palette without even trying to hide it...? 🤡🤡"

Posted on September 7, 2019, at 2:09 p.m. ET

Johannes Eisele / AFP / Getty Images

Beauty YouTuber James Charles has accused Wet n Wild of making an eyeshadow palette that looks similar to the one he made with Morphe.

It started when Wet n Wild tweeted a teaser of its new palette from RuPaul's DragCon in New York City. The "40 Palette" is due for release in the fall.

First look at our NEW 40 Palette. Available exclusively at @RuPaulsDragCon NYC. Coming to Fall 2019. #wetnwildbeauty #wetnwild40palette #dragcon #dragconnyc

Twitter: @wetnwildbeauty

Charles' Morphe palette was released last November and has 39 colors. It was an instant hit and retails for $39.

Morphe / Via

Wet n Wild tweeted its palette will be priced between $25 and $29.

Let's zoom in and compare, shall we? Wet n Wild's palette is on the left, and Charles' is on the right.

Wet N Wild/Twitter, Morphe

While not identical, there are certainly obvious similarities.

It took only moments for people to start calling out Wet n Wild.

@wetnwildbeauty @RuPaulsDragCon sister snatched an idea

If you’re gonna use the same colors as @jamescharles you should’ve just shuffled them around a bit instead of doing the same layout 😂

Charles himself then weighed in.

That’s crazy... your “NEW” palette looks extremely similar. 🤔

Twitter: @jamescharles

While he doesn't claim to "own" the specific colors, he wrote, "when you copy the exact shades & layout from my palette without even trying to hide it...? 🤡🤡"

there are only so many colors you can put into an eyeshadow palette & I’m not claiming to “own” specific colors. BUT when you copy the exact shades & layout from my palette without even TRYING to hide it...? 🤡🤡

Twitter: @jamescharles

Wet n Wild tweeted, "We certainly didn't copy the price."

Neither Charles nor Wet n Wild were immediately available for comment.

@Ayy_Lmao_Kay @RuPaulsDragCon We certainly didn't copy the price :)

This latest drama comes after a turbulent year for the beauty influencer. In May, Charles got into a public feud with fellow YouTuber Tati Westbrook. Initially, Westbrook was upset with him for posting about a competitor to her line of beauty vitamins, but then it all spiraled into a back-and-forth fight via video involving accusations about his behavior and sex life.

Charles lost millions of YouTube subscribers in the drama, which he has since recovered.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.