Beauty YouTuber James Charles has accused Wet n Wild of making an eyeshadow palette that looks similar to the one he made with Morphe.
It started when Wet n Wild tweeted a teaser of its new palette from RuPaul's DragCon in New York City. The "40 Palette" is due for release in the fall.
Charles' Morphe palette was released last November and has 39 colors. It was an instant hit and retails for $39.
Wet n Wild tweeted its palette will be priced between $25 and $29.
Let's zoom in and compare, shall we? Wet n Wild's palette is on the left, and Charles' is on the right.
While not identical, there are certainly obvious similarities.
It took only moments for people to start calling out Wet n Wild.
Charles himself then weighed in.
Wet n Wild tweeted, "We certainly didn't copy the price."
Neither Charles nor Wet n Wild were immediately available for comment.
This latest drama comes after a turbulent year for the beauty influencer. In May, Charles got into a public feud with fellow YouTuber Tati Westbrook. Initially, Westbrook was upset with him for posting about a competitor to her line of beauty vitamins, but then it all spiraled into a back-and-forth fight via video involving accusations about his behavior and sex life.
Charles lost millions of YouTube subscribers in the drama, which he has since recovered.