In case you somehow missed the news, Keeping Up With the Kardashians is coming to an end this month after 20 seasons.
Across hundreds of episodes and iconic moments ranging from lost earrings to 72-day marriages, the show has acted as a vehicle through which the Kardashians have entertained their core fanbase and controlled their public image.
Over the last 14 years, KUWTK has propelled the family into the upper echelons of stardom, transforming them from little-known Calabasas boutique owners into billionaire entrepreneurs and some of the most recognizable, powerful celebrities on the planet.
News that the show was ending therefore came as a shock to many fans, and remains a risky business decision.
For the last decade, KUWTK has established the family as knowable public personas, fueled their promotional machine, and provided the solid foundation on which their other business ventures grew. Without it, their entire empire risks collapse.