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Sheryl Sandberg's Twitter Audience Is High-Earning, Influential

They're more likely than the average Twitter user to be female, Ivy-League-educated, and high-earning, according to an analysis exclusive to BuzzFeed.

Posted on March 26, 2013, at 3:52 p.m. ET

63% of Sandberg's followers are female.

PeekAnalytics

That's a significantly higher percentage of female followers than the average Twitter user has, according to an analysis of Sandberg's Twitter base by audience measurement firm PeekAnalytics, provided exclusively to BuzzFeed.

29% of them make more than $100,000 a year.

PeekAnalytics

Sandberg has 1.3 times as many followers making over $100,000 as the average Twitter user does.

2% of her followers went to (or currently go to) Ivy League schools.

Which may not seem like a lot, but it's more than one and a half times the average.

Her Twitter audience is 283 times more influential than average.

Allison Joyce / Getty Images

PeekAnalytics measures influence by how well-connected Twitter users are across sixty social sites. And like Sandberg herself, her over 54,000 followers are very well-connected indeed.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.