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Sheryl Sandberg's Twitter Audience Is High-Earning, Influential

They're more likely than the average Twitter user to be female, Ivy-League-educated, and high-earning, according to an analysis exclusive to BuzzFeed.

Posted on March 26, 2013, at 3:52 p.m. ET

63% of Sandberg's followers are female.

That's a significantly higher percentage of female followers than the average Twitter user has, according to an analysis of Sandberg's Twitter base by audience measurement firm PeekAnalytics, provided exclusively to BuzzFeed.
PeekAnalytics

That's a significantly higher percentage of female followers than the average Twitter user has, according to an analysis of Sandberg's Twitter base by audience measurement firm PeekAnalytics, provided exclusively to BuzzFeed.

29% of them make more than $100,000 a year.

Sandberg has 1.3 times as many followers making over $100,000 as the average Twitter user does.
PeekAnalytics

Sandberg has 1.3 times as many followers making over $100,000 as the average Twitter user does.

2% of her followers went to (or currently go to) Ivy League schools.

Which may not seem like a lot, but it's more than one and a half times the average.

Which may not seem like a lot, but it's more than one and a half times the average.

Her Twitter audience is 283 times more influential than average.

PeekAnalytics measures influence by how well-connected Twitter users are across sixty social sites. And like Sandberg herself, her over 54,000 followers are very well-connected indeed.
Allison Joyce / Getty Images

PeekAnalytics measures influence by how well-connected Twitter users are across sixty social sites. And like Sandberg herself, her over 54,000 followers are very well-connected indeed.

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