Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Twitter Is Testing A $99-Per-Month Advertising Subscription Service

Twitter sets its sights on recurring revenue with a new test.

Last updated on July 28, 2017, at 12:49 p.m. ET

Posted on July 28, 2017, at 11:39 a.m. ET


Twitter is testing an advertising subscription service that automatically promotes advertisers' tweets and profiles for $99 per month.

The service, if successful, could provide Twitter with a source of recurring revenue it can count on each month.

Twitter could certainly use the money. Even though the company beat analyst expectations for revenue and profitability in its second-quarter earnings filing on Thursday, Wall Street was still not satisfied with its performance and dropped its stock 14%.

The subscription program is geared towards small and medium-sized businesses, for whom the process of building out ad campaigns can be daunting. Twitter spoke directly to this audience in the copy on the program's landing page:

"We’ve developed a way for you to grow your following and have your Tweets reach more people without creating ads or managing campaigns," it said.

A Twitter spokesperson confirmed the test in a message to BuzzFeed News Friday morning.

While running a manual ad Twitter campaign would give advertisers more control over where their ads appear, choosing the automated option won't necessarily lead to a change in exposure per dollar spent, according to a Twitter spokesperson.

Tweets promoted with this product will be labeled like any other promoted tweet on the platform. Twitter will provide advertisers with a "report card" each week, letting them know how many followers their $99 helped them accrue, along with some other stats.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.