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Sephora And TRESemmé Have Dropped YouTuber And Influencer Olivia Jade Amid The College Admissions Cheating Scandal

Lori Loughlin's daughter had enthusiastically announced her make-up collaboration in a YouTube vlog posted just four months ago.

Last updated on March 14, 2019, at 7:57 p.m. ET

Posted on March 14, 2019, at 3:30 p.m. ET

Olivia Jade / YouTube / Via youtube.com

Sephora has officially ended its partnership with Olivia Jade Giannulli, the 19-year-old YouTuber and daughter of Lori Loughlin, who's at the center of the nationwide college admissions cheating scam.

In a statement to BuzzFeed News, the makeup giant said that "after careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade."

The decision is effective immediately, and the collaborative products have seemingly already been pulled from the company's website.

Following Sephora's announcement, Unilever's TRESemmé told BuzzFeed News that they have ended their relationship with the teen YouTuber as well.

"TRESemmé is no longer working with Olivia Jade Giannulli," a rep for the hair care company said in a statement.

While it's unclear if the partnership had been ongoing, Giannulli posed with TRESemmé products as recently as February 13 for a sponsored Instagram post.

Giannulli's partnership with Sephora to create her own custom pressed powder palette was also relatively short-lived. The teen announced the collaboration only in December of last year with a YouTube video on her channel.

Titled "OLIVIA JADE X SEPHORA COLLECTION (holy sh*t)," Giannulli shows fans the final Sephora palette product and walks them through the creation and color selection process.

"Oh my god, they're perfect," she recorded herself reacting to her own Sephora palette.

View this video on YouTube

youtube.com

Earlier this week, Loughlin and her husband, fashion designer Mossimo Giannulli, were indicted for allegedly paying $500,000 in bribes to get their two daughters into USC as recruits for the crew team. The complaint alleges that neither Giannulli nor her sister played the sport.

The teen's other sponsorships in question include Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, Clinique, and Princess Polly.

She previously partnered with Too Faced Cosmetics, but a spokesperson for the Estée Lauder Companies — which owns the brand — told BuzFeed News they had no current campaigns with her and did not plan to work with her in the future.

It appears the product page for Giannuli's collaboration with Princess Polly, an Australian-based clothing company, has been pulled down. BuzzFeed News has since reached out to Princess Polly.

BuzzFeed News has also reached out to companies with suspected ongoing deals with the influencer. We did not immediately hear back from Giannulli for comment.


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