It's Monday, December 25: Christmas 2017. AKA the 🎶 most wonderful time of the year. 🎶 AKA the day legions of people ditched their families to refresh Kim Kardashian's Instagram feed for confirmation that her sister Kylie Jenner is pregnant.
You see, Kim has been counting down the days until Christmas by sharing photos of her family on Instagram. Here was "Day 24," Christmas Eve. Note that there is no Kylie.
All this buildup caused a complete frenzy on social media on Christmas Day. People waited eagerly all day for Kim to share her Christmas Day photo in hopes that this was all a PR stunt to confirm Kylie's pregnancy in the most dramatic way possible.
Can Kim Kardashian PLEASE POST THIS DAY 25 CHRISTMAS CARD. I WANT TO GO TO BED
oK KIM KARDASHIAN I HAVE BEEN WAITING ALL DAY FOR DAY 25 KARDASHIAN CHRISTMAS CARD. WE. NEED. TO. SEE. KYLIE. PREGN… https://t.co/BNK96RVvRw
Fans and close followers said they were repeatedly refreshing her Instagram page all day.
There is only so many times a can check Kim Kardashian’s insta!! HURRY up and post day 25😭
Refreshing @KimKardashian’s instagram every 10 minutes, waiting for that pregnancy announcement 👀👀👀👀
It was bedtime in some parts of the world and people still apparently stayed up in anticipation.
all i wanna do it sleep but im too invested in the kylie jenner pregnancy theories that i cant go to sleep until ki… https://t.co/CmVEw6X6Dy
Then, at around 4:45 p.m. PST Kardashian Time (god, what am I even doing), Kim dropped the long-awaited 'gram. There was no Kylie (dun dun DUN).
And so people calmly went to bed or went on with their holiday celebrations — no. People were livid. "I checked insta 500 times for this," one person wrote in the comments.
They demanded their efforts, time, and Christmas Day back.
@KimKardashian i was sitting in my bed waiting to see the bump and this is what we get?
YOU PLAYED US ALL & WASTED MY ENTIRE CHRISTMAS WAITING ON THIS PICTURE & KYLIE ISNT EVEN IN IT @KimKardashian IM DO… https://t.co/d0fM1xJ81f
is kim for fucking real??? where tf is kylie’s bump?!!! i’m reporting her account
"Biggest disappointment of 2017."
@nicolethepeach @KimKardashian Biggest disappointment of 2017
"I turned notifications on for this."
@KimKardashian I turned notifications on for this
Some folks even tried zooming in on the photo to see if she was discreetly placed somewhere, or hidden behind the tree.
@KimKardashian Me trying to look for Kylie like
But alas, Kylie was nowhere to be found.
Kim fucking Kardashian really played the fuck out of us. Had us waiting 25 days to see if Kylie Jenner pregnant and… https://t.co/mqpGOibvMa
And everyone was, in fact, played.
Me, a normal person: I'm not super into the Kardashian family, they're just celebrities Me when Kim posts the day 2… https://t.co/ckjOslk5yg
Some are now theorizing that a confirmation or announcement will come tomorrow. So...same time, same place, tomorrow, guys?
My theory: Kim wouldn’t announce Kylie’s pregnancy. We’re all dumb for thinking that. It’s coming tomorrow (Dec 26)… https://t.co/XoApqZ5Dr4