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LuLaRoe Is Getting Criticized Again From Women Furious About The Latest Line Of Clothes

"LuLaRoe shame on you. You are pulling the rug out from under many small family businesses."

Last updated on November 16, 2017, at 11:55 a.m. ET

Posted on November 15, 2017, at 4:44 p.m. ET

Embattled leggings retailer LuLaRoe is getting a deluge of criticism on social media by women who say the company's much-hyped "Noir" launch hurt their businesses.

So LuLaRoe announced last week it was introducing a Noir collection, which would feature many of their classic pieces in all black.

One consultant, Patricia Rigsbee of North Carolina, told BuzzFeed News she was given a number, and told that when her number came up in an online queue she would be able to order.

But Rigsbee, and several other consultants, said they were left enraged when they were unable to place the order after hours of waiting.


"We tried all night and got nothing," Rigsbee told BuzzFeed News. (LulaRoe said in a statement that it took an "equitable approach" to distributing the collection.)

Rigsbee is not alone. Hundreds of consultants are blowing up LuLaRoe's social media saying they were told to hype a launch that very few retailers actually got their hands on.

They say they waited hours for nothing.

Many said the move showed the company did not care what happened to the retailers' "small businesses."

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Both customers and consultants accused the company of letting only a small number get the new items.

"Lularoe shame on you," one woman, Erica Vernon, wrote. "You are pulling the rug out from under many small family businesses. I don't buy from your mega consultants. I buy from the lady with a son with Down's syndrome. I buy from the single mom. These ladies work their butts off to provide for their families and you gave them nothing. You are so mean."

Some LuLaRoe fans and consultants have even started a petition demanding the company "redo" the launch. As of this writing, more than 5,500 people have signed.

The petition claims only "500–700" consultants were able to buy the collection, while more than "30,000" got none.

The petition is calling for the consultants who did get the collection to be refunded, and the launch done again.

"This has been a huge disappointment to all of us, to our customers, even to our most optimistic mentors who also got zero items — it's been a sad sad day for LuLaRoe business owners," the petition says.

In response to the criticism, LuLaRoe said that "several thousands" consultants were able to purchase the items, at an average of 100 items each.

In a letter sent to consultants, which was obtained by BuzzFeed News, the company's CEOs DeAnne and Mark Stidham said allegations of favoritism were "not true."

On Wednesday, though, it appeared as if "Noir" was back. For about 20 minutes, consultants were able to buy the collection online. However, LuLaRoe later said in an email to consultants that the orders were "not real" and cancelled them.


They blamed a glitch in the online system.

"Some of you were able to place orders during this time. While we would have loved to have had additional Noir pieces available for you to order, unfortunately it was not real," they said.

Rigsbee said she has only been with the company for six months, but is not sure if she is going to keep adding to her inventory.

"I think this is why many are selling out," she said.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.