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Don't get all excited, there's nothing to see here.

Posted on April 29, 2008, at 5:49 p.m. ET

You may have noticed an ad campaign online over the last month or so for a TV show called Scarlet, starring Natassia Malthe. As it turns out, there is no show, only a new line of LCD HDTVs from LG, as disappointed celebrities like Lindsay Lohan found out at last night's "premiere." Ha ha! Hoaxes: The new marketing frontier.

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