If you’ve been on Tumblr or Twitter over the last week you may have noticed hashtags like #AffectedByHate or #FamilyDontEndWithBlood, which are full of details about Tumblr users committing suicide.
There are reports of hacked accounts, but so far there have been no confirmed suicides. What makes the hoax even more troublesome is the fact it's occurring the same week as the highly publicized suicide of Tumblr user Leelah Alcorn.
The trolls also wrote that they plan to post gore and self-harm photos in popular social justice and fandom Tumblr tags, as well as target individual users with anonymous messages, in an effort to pressure them into committing suicide.
Chloe Jacobs, a 16-year-old fandom blogger from London, told BuzzFeed News that she’s seen hit lists that target an individual blogger’s “weaknesses.”
“You go on Omegle and, if they believe you're an “anon,” they give you a name, a website, and a list of weaknesses for that person,” Jacobs said. “It's creepily strategic.”
Being an "anon" would mean you're on their side.
Chloe Smyth, a 16-year-old YouTube fandom blogger from Australia, sent BuzzFeed News screenshots of Omegle users divvying up YouTube fandoms to go after.
In the above screenshot, "phandom" refers to the community of users who write fan fiction about the YouTube stars Dan Howell and Phil Lester.