Here's How A Fake Feminist Hashtag Like #EndFathersDay Gets Started And Why It'll Keep Happening

One of the big problems with hashtag activism is you're never sure if it's genuine or not.

1. It often starts on a forum like 4chan.

2. Some people, like those users on 4chan, have dummy accounts that look and seem like real activists but are almost definitely trolls.

#EndFathersDay because men shouldn't even be allowed around children

Phoebe Kwon@PhoebeKwon

#EndFathersDay because men shouldn't even be allowed around children

9:35 PM - 12 Jun 14ReplyRetweetFavorite

Instead of Fathers Day we need Castration Day #EndFathersDay

Phoebe Kwon@PhoebeKwon

Instead of Fathers Day we need Castration Day #EndFathersDay

4:38 AM - 13 Jun 14ReplyRetweetFavorite

3. The fake hashtag starts to pick up steam as real and possibly fake accounts start circulating it.

#EndFathersDay bc it's a celebration of patriarchy and oppression.

NayNay Thompson@NayNayCantStop

#EndFathersDay bc it's a celebration of patriarchy and oppression.

9:25 AM - 13 Jun 14ReplyRetweetFavorite

Thank you for making #EndFathersDay #1 trend worldwide. We're bringing light to an important issue. #patriarchy #feminism

Sarah All Inclusive@InclusiveSarah

Thank you for making #EndFathersDay #1 trend worldwide. We're bringing light to an important issue. #patriarchy #feminism

3:09 PM - 13 Jun 14ReplyRetweetFavorite

I say we make Guardians Day and Diversity Day to replace Mother's and Father's Day..whose with me? #EndMothersDay #EndFathersDay

Bonnie@neveragain842

I say we make Guardians Day and Diversity Day to replace Mother's and Father's Day..whose with me?

#EndMothersDay #EndFathersDay

7:31 PM - 13 Jun 14ReplyRetweetFavorite

@veronbot @girlgerms @PointZeroOneAI THE MAJORITY OF PRESENT PARENTS ARE NOT FATHERS. That's why #EndFathersDay. #YesAllWomen

Miss Sassy Mar@jmissrats

@veronbot @girlgerms @PointZeroOneAI THE MAJORITY OF PRESENT PARENTS ARE NOT FATHERS. That's why #EndFathersDay. #YesAllWomen

3:20 AM - 13 Jun 14ReplyRetweetFavorite

4. People then notice the hashtag and start reacting to it, making it even more noticeable.

I cant believe #EndFathersDay is trending... That is ridiculous af

Tershauna Broadnax@TershiJB

I cant believe #EndFathersDay is trending... That is ridiculous af

6:03 PM - 13 Jun 14ReplyRetweetFavorite

I cant believe people really started #EndFathersDay dont be mad you let the wrong ninja bust in you!

Ree-sir@britt_esq

I cant believe people really started #EndFathersDay dont be mad you let the wrong ninja bust in you!

9:28 PM - 13 Jun 14ReplyRetweetFavorite

#EndFathersDay is such a sick tag oh my god i cant believe this exists

Jessica Taylor@jessyjeanie

#EndFathersDay is such a sick tag oh my god i cant believe this exists

4:31 PM - 13 Jun 14ReplyRetweetFavorite

i cant believe it that someone created the hastag "#EndFathersDay" this world is going crazy

caty espinosa ☺@jdbdrauhlx

i cant believe it that someone created the hastag "#EndFathersDay" this world is going crazy

2:53 PM - 13 Jun 14ReplyRetweetFavorite

5. Then it makes its way to smaller blogs.

6. Which makes the hashtag spread even further.

7. Then it's declared as fake.

8. #EndFathersDay is possibly part of a larger troll campaign called "Operation Lollipop":

9. "Operation Lollipop" is reportedly a network of troll accounts that use fake hashtags to bait real activists.

I was told you are interested in my group's (Codename: Lollipop) ongoing operation against the PoOs (People of Oppression). My group poses as feminists on twitter. We bait other PoOs into agreeing with us as we subtly move them more and more to the extreme. The purpose is to make moderate feminists turned off with the movement, as well as cause infighting within the group. As some of our operatives have been compromised, my commander has given me permission to make some of their conversations on twitter public. We want to let the PoOs know that we have infiltrated them so that they begin to accuse each other of being Lollipop operatives.

You can read more about possibly fake "PoO" accounts on a Return of Kings-associated forum here

10. It's been happening for a while now.

11. It will happen again.

12. If you ignore hashtags you don't like, they can't trend and won't work.