Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

People Are Saying Bud Light's New Tagline Promotes Rape Culture

The #UpForWhatever campaign touts the beverage as "the perfect beer for removing 'no' from your vocabulary for the night." Update: The company said they "regret" the slogan in a statement to BuzzFeed News.

Last updated on April 28, 2015, at 3:22 p.m. ET

Posted on April 28, 2015, at 1:59 p.m. ET

After complaints, Bud Light has apologized for a slogan that appeared on some bottles in line with their #UpForWhatever campaign: "The perfect beer for removing 'no' from your vocabulary for the night."

The image was first posted on Reddit Monday night by user GhosX9 and then picked up by the Consumerist. By Tuesday afternoon, it started to make waves on social media for the company's apparent tone-deafness when it comes to the role alcohol plays in rape culture.

...along with the gamut of other questionable decisions people make when inebriated.

Remember kids, if she says "yes" to a bud light, "no" isn't in her vocabulary.

In a statement to BuzzFeed News, Bud Light vice president Alexander Lambrecht said that the message, one of 140 "scroll messages" to appear on the bottles, "missed the mark, and we regret it."

The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.

The company will no longer be printing the slogan on their products.

Douglas Graham/Roll Call / Getty Images


Bud Light's hashtag campaign has gotten them in trouble in regards to rape culture before, when they encouraged people to pinch anyone not wearing green or "not #UpForWhatever" on St. Patrick's Day.

After people responded with their own hashtags #UpForLitigation and #UpForThingsIExplicitlyConsentTo, a company spokesperson apologized in a statement.

Want to see more stories like this? Become a BuzzFeed News member.

ADVERTISEMENT