People In Russia Can't Stop Instagramming Themselves Inside Elevators
It's called a "lift-o-look" and even the prime minister is doing it.
One of the most popular hashtags among Russian Instagram users is #лифтолук, which translates as lift-o-look, which basically means taking a picture of yourself in an elevator.
Why not invite some friends to take your lift-o-look with you?
Hell, go ahead and take a lift-o-look with your iPad.
This is the woman who made the lift-o-look really popular. Her name is Tina Kandelaki, and she's a PR executive who's quite popular among the Kremlin elite.
On Wednesday, we may have reached peak lift-o-look, when Russian Prime Minister Dmitry Medvedev posted this picture to Instagram.
So go find an elevator with a mirror and smile, because the trend may soon be over.