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People In Russia Can't Stop Instagramming Themselves Inside Elevators

It's called a "lift-o-look" and even the prime minister is doing it.

Posted on June 11, 2014, at 1:46 p.m. ET

One of the most popular hashtags among Russian Instagram users is #лифтолук, which translates as lift-o-look, which basically means taking a picture of yourself in an elevator.

Almost everyone is doing it.

And has been for a couple of years.

Step one: find an elevator.

Why not invite some friends to take your lift-o-look with you?

The more mirrors in the elevator the better.

Or use it to show off your manicure.

Hell, go ahead and take a lift-o-look with your iPad.

This is the woman who made the lift-o-look really popular. Her name is Tina Kandelaki, and she's a PR executive who's quite popular among the Kremlin elite.

She takes one almost every day.

On Wednesday, we may have reached peak lift-o-look, when Russian Prime Minister Dmitry Medvedev posted this picture to Instagram.

So go find an elevator with a mirror and smile, because the trend may soon be over.

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