This is Jackie Chamoun, a Lebanese Olympic skier who sparked controversy this week after pictures of her posing barely clothed for a calendar in Austria three years ago surfaced online and ignited sharp criticism from the Lebanese media and government.
Chamoun took to her Facebook to respond to the criticism and address the claim that she had acted inappropriately as a representative of Lebanon, which is considered the most socially liberal Arab state.
Then a call to #StripForJackie went out on Twitter and Facebook, sparking a series of memes that redefine the, uh, naked truth of the story.
9.Even Sayyed Hassan Nasrallah, the head of the militant group Hezbollah, made an appearance (not really).
17.While much of the online response has focused on support for Chamoun, the Lebanese government and media have also been the subject of Internet ire for raising the story as a scandal at the start.
Former BuzzFeed World Reporter, Current BuzzFeed News Contributor