Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Romney Campaign Memo: Don't Panic

As Obama enjoys a hefty post-convention bump, Romney's pollster insists "the basic structure of the race has not changed significantly."

Posted on September 10, 2012, at 9:27 a.m. ET

Brian Snyder / Reuters

BOSTON, Mass. — As new polls show President Obama opening up a wider lead coming out of the Democratic Convention, Mitt Romney's pollster sent a memo to press Monday morning with a simple message: Don't panic.

"Don't get too worked up about the latest polling," wrote Romney campaign pollster Neil Newhouse. "While some voters will feel a bit of a sugar-high from the conventions, the basic structure of the race has not changed significantly."

Newhouse argues that Obama continues to own the weak economy, and that the issue will soon "reassert itself" as the guiding factor in the election — the chief talking point that has always served as the founding rational of Romney's campaign.

He also points to an expanding battlefield, which he says includes opportunities for victory in Wisconsin and New Mexico, Romney's cash-on-hand advantage, and progress in building the campaign's ground game.

The memo notably strays from the straight number-crunching pollsters typically focus on, with Newhouse writing about campaign strategy and ad buys, among other things. It could represent an effort to leverage the pollster's perceived credibility as a numbers guy — less likely to spin than a political strategist, or the campaign manager.

The full memo is below:

Want to see more stories like this? Become a BuzzFeed News member.

ADVERTISEMENT