Earlier today, Facebook CEO Mark Zuckerberg and Kevin Systrom, the man behind Instagram, held a big press event to unveil a new product: video sharing on Instagram.
It's not an earth-shattering idea, given that Twitter's side-app Vine has already popularized sharing short-lived videos. Vine's videos last six seconds, while Instagram's have filters, some camera stabilization, and last 15 seconds.
So, it's worth asking the question: Why did Facebook even try to hold a big event for something like this?
In just six months, Facebook has already held four big press events to unveil new products. As a public company, the response can be gauged in two ways: community response and how the markets react.