After weeks of hype, Ariana Grande’s “Thank U, Next” music video finally premiered Friday. It was...an event.
View this video on YouTube
And in case there was a question of whether excitement for the video was being overblown, YouTube confirmed it set a new record for content using the platform’s new premiere tool.
YouTube Premieres allows viewers to experience the premiere of a video together.
The “Thank U, Next” video peaked at around 829,000 viewers watching simultaneously, with over 516,000 messages posted in the discussion sidebar, another all-time record for Premieres on YouTube, the company said.
YouTube also tweeted that all that traffic to the video put commenting on a delay.
that’s hard https://t.co/Cn8iS0mDyt
So one could say the "Thank U, Next" video is doing amazing, sweetie.
