This Company That Sells Crotchless Lingerie Is Now Owned By Walmart
Walmart acquired the lingerie company Bare Necessities, which lists “crotchless panties” as one of its top styles.
Walmart announced Friday it has acquired the online lingerie company Bare Necessities as part of its mission to become a bigger fashion destination.
Bare Necessites, founded in 1998, offers more than 100,000 lingerie items from more than 160 brands, including a wide assortment of bras, swimwear, shapewear, and sleepwear.
Walmart said the brand “brings deep segment expertise to demystify a complex category shopping experience, along with strong brand relationships, as well as an extensive content offering and operational capabilities specifically designed for the intimates business.”