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This Baby Thinks He's The Boy On His Diaper Bag And People Love It

"No one will love you more than yourself."

Posted on June 27, 2016, at 1:57 p.m. ET

This is Rose Bennett, a 21-year-old mom and budding nurse in Pembroke Pines, Florida, and her 16-month old son, Ben.

Rose Bennett

Bennett told BuzzFeed News she ran out of diapers for Ben last week and ran to her local Walmart to get another bag.

Rose Bennett

The store was out of size 4 diapers in the brand Bennett typically buys. So she decided to get the size 5 diapers instead of paying for a more expensive brand in size 4.

She woke up on Friday and went along her typical routine changing Ben's diaper. Ben looked at the boy on the diaper bag and said, "Ben."

Rose Bennett / Via Twitter: @SleeplesssInKy

"That's not you, Ben," Bennett told him. But she said Ben seemed convinced that it was him on the bag.

Ben has become so attached to the bag of diapers with a baby resembling him on it that he often cuddles with it.

"It’s really funny watching him hug diapers," said Bennett.

Bennett thought this special connection between her son and a bag of diapers was so adorable she shared photos in a tweet that has since gained more than 11,600 retweets and 22,200 likes.

Rose Bennett / Via Twitter: @SleeplesssInKy

"This is the cutest thing I've seen all day," said one person.

@Shaii_Don / Via Twitter: @SleeplesssInKy

Some people said that maybe product packaging might actually be targeting babies rather than adults.

@m_older / Via Twitter: @SleeplesssInKy

"Just shows we are very young when we become aware of what we look like," said one person. "So cute."

@cynthiarf_says / Via Twitter: @SleeplesssInKy

"When you realize no one will love you more than yourself."

@neoniv3 / Via Twitter: @SleeplesssInKy

Bennett said that Ben had never seen a non-white baby on his diaper packaging before, especially one that looked like him.

Rose Bennett / Via Twitter: @SleeplesssInKy

"He looks just like Ben," said Bennett about the baby on the package. "It shows representation really matters. He doesn’t have that reaction to any other brand, any other toys, anything else."

Bennett said she's going to keep buying the same size diapers because Ben loves the bag so much.

Rose Bennett

"Watching this adventurous kid, who can't really talk yet, drag around diapers because he thinks it’s him on the bag, it’s just greatness," she said.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.