Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Yakult Is Having A Moment Thanks To "All The Boys I've Loved Before"

The probiotic drink is a staple for many Asian families.

Posted on September 4, 2018, at 12:40 p.m. ET

A probiotic drink that's a staple for a ton of Asian households is now ~trendy~ thanks to To All the Boys I've Loved Before.

Dezzawong / Via

As reported by Bloomberg News, Yakult has seen a spike in mentions on social media, and the company's stocks have seen growth since the Netflix rom-com's release.

That's according to TickerTags, a research firm that tracks social media.

For the unfamiliar, Yakult is sweetened skim milk fermented with a strain of the bacterium Lactobacillus casei Shirota — which is supposed to be good for your tummy.

It started in Japan more than 80 years ago and is sold all around the world.

Although it's not mentioned by name, the distinct bottle can be seen in To All the Boys I've Loved Before. Here it is having a moment with Peter Kavinsky's precious lips.

Can't believe Peter K has lived his life without Yakult

Although weirdly the movie called it a "Korean yogurt smoothie." ¯\_(ツ)_/¯

So ive finally watched to all the boys and did they just call yakult a 'korean yogurt smoothie'?

Even the original author of TATBILB, Jenny Han, is amused.

Anecdotally, people are reporting Yakult selling out at their local stores.

lol this explains why there weren’t any at HEB this past weekend even though they sell them at a ridiculous $5 a pack.

This is impact.

This is the most amazing signal of #toalltheboysivelovedbefore’s viral impact yet

For some people, the TATBILB cameo was a hit of nostalgia.

I admit, I bought a couple of packs this past month after watching #ToAllTheBoysIveLoveBefore. But I grew up on this stuff in Taiwan. It used to get regularly delivered to my home like milk. H/t @jennyhan

Because, of course, there's nothing new about Yakult.

Yet another thing from my childhood, once deemed “weird” Asian shit, is now all the rage.

So for people who grew up with it, it's weird to see it become a ~thing~.

Y'all love Yakult now? Keep up the Asian representation, we've got more cool stuff to show off

"Y'all been sleeping on this shit."

we asian kids been knew about yakult, y’all been sleepin on this shit

Wyd, world?

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.