A probiotic drink that's a staple for a ton of Asian households is now ~trendy~ thanks to To All the Boys I've Loved Before.
As reported by Bloomberg News, Yakult has seen a spike in mentions on social media, and the company's stocks have seen growth since the Netflix rom-com's release.
That's according to TickerTags, a research firm that tracks social media.
For the unfamiliar, Yakult is sweetened skim milk fermented with a strain of the bacterium Lactobacillus casei Shirota — which is supposed to be good for your tummy.
It started in Japan more than 80 years ago and is sold all around the world.