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A Beauty Company Is Claiming That You'll Only Succeed "By Being White"

People criticized the advertisement for a Thai skin whitener as racist. The company has since removed the video.

Posted on January 8, 2016, at 10:28 a.m. ET

Thai company Seoul Secrets recently released a controversial advert for a skin-whitening pill that shows a model with blackened skin.

The video for the product, called Snowz, begins with a model stating, "If I stop taking care of myself everything I have worked for, the whiteness I have invested in, may be lost", according to a translation of the video on The Guardian.

Seoul Secret / Via

The video then shows another model, who watches as the first woman turns black.

Seoul Secret / Via

The two women are compared with the narrator saying "whiteness makes you win."

Seoul Secret / Via

And that Snowz can "help you not return to black".

Seoul Secrets / Via

Seoul Secret's social channels were bombarded with negative feedback about the video.

One person on Facebook asked: "Why cultivate the idea that white is better than black? Did the brand owner think this slogan out?"

Another said, "Racist ad."

In response to the backlash the company has removed the video and released a statement saying that they didn't intend to "convey discriminatory or racist messages."

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.