A Beauty Company Is Claiming That You'll Only Succeed "By Being White"
People criticized the advertisement for a Thai skin whitener as racist. The company has since removed the video.
Thai company Seoul Secrets recently released a controversial advert for a skin-whitening pill that shows a model with blackened skin.
The video for the product, called Snowz, begins with a model stating, "If I stop taking care of myself everything I have worked for, the whiteness I have invested in, may be lost", according to a translation of the video on The Guardian.
Seoul Secret / Via theguardian.com
The video then shows another model, who watches as the first woman turns black.
Seoul Secret / Via theguardian.com
The two women are compared with the narrator saying "whiteness makes you win."
Seoul Secret / Via theguardian.com
And that Snowz can "help you not return to black".
Seoul Secrets / Via theguardian.com
Seoul Secret's social channels were bombarded with negative feedback about the video.
One person on Facebook asked: "Why cultivate the idea that white is better than black? Did the brand owner think this slogan out?"
Another said, "Racist ad."
