Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

A Beauty Company Is Claiming That You'll Only Succeed "By Being White"

People criticized the advertisement for a Thai skin whitener as racist. The company has since removed the video.

Posted on January 8, 2016, at 10:28 a.m. ET

Thai company Seoul Secrets recently released a controversial advert for a skin-whitening pill that shows a model with blackened skin.

The video for the product, called Snowz, begins with a model stating, "If I stop taking care of myself everything I have worked for, the whiteness I have invested in, may be lost", according to a translation of the video on The Guardian.

Seoul Secret / Via theguardian.com

The video then shows another model, who watches as the first woman turns black.

Seoul Secret / Via theguardian.com

The two women are compared with the narrator saying "whiteness makes you win."

Seoul Secret / Via theguardian.com

And that Snowz can "help you not return to black".

Seoul Secrets / Via theguardian.com

Seoul Secret's social channels were bombarded with negative feedback about the video.

One person on Facebook asked: "Why cultivate the idea that white is better than black? Did the brand owner think this slogan out?"

Another said, "Racist ad."

In response to the backlash the company has removed the video and released a statement saying that they didn't intend to "convey discriminatory or racist messages."

facebook.com

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.

ADVERTISEMENT