People Are Really Excited About This Cookie Company's Interpretation Of A “Traditional” Family

People are loving the brand's interpretation of a "traditional" family.

Pozuelo is a Costa Rican biscuit company.

At the moment it has a campaign called #CuandoHayAmorHayFamilia (When there is love there is family).

As part of this, the company have launched a campaign that shows varying depictions of what makes a family.

The advert shows an older couple with their dogs.

A mother and father with two children, but with a stay at home dad.

A same-sex couple.

And finally the father and son who narrate the advert are shown to be a single parent family.

The advert has sparked some controversy. An online petition has been created opposing the depiction of same sex couples as a "family".

However, Twitter users have been using the campaign's hashtag to express their support of the advert and various family units.

Necesitamos más gerentes de marca que hagan visibles a las minorías en sus anuncios. #CuandoHayAmorHayFamilia

We need more brand managers that make minorities visible in their ads .

Tarde de galletas y partido en familia ⚪️🔵🔴 @tavogamboa #galletaspozuelo #siendofeliz #tradición #puroamor

Afternoon of cookies and soccer match with family.

#CuandoHayAmorHayFamilia Gracias #GalletasPozuelo por visibilizar los diferentes moldes de familia de nuestros país.

Thank you #GalletasPozuelo for making visible the different types of families in our country.

#CuandoHayAmorHayFamilia ¡Cómo les cuesta a algunas personas aceptarlo así!

How hard is it for some people to accept things like these.

@GalletasPozuelo gracias por su valentía! Somos muchos los que creemos que el amor es la base de una familia #CuandoHayAmorHayFamilia

Thank you for your courage! Many of us believe that love is the basis of a family.

Familias sin moldes e imposiciones dogmáticas. Aplaudir la valentia de Pozuelo que muestra la diversidad familiar

Families without moulds and dogmatic impositions. Applaud the bravery of Pozuelo showing family diversity.

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