Russians on social media are mass-purchasing Blåhaj, a giant plush shark sold in Ikea stores, and making accounts for it.
This isn't the first time the toy has received attention.
A few years ago, people in Canada started a petition when the production of the toy was halted. Evidently, the decision was overturned, and Blåhaj has enjoyed widespread popularity since, appearing sporadically on social media around the world.