WorldPeople In Japan Are Stretching Their Pets Cheeks To Look Like Rice CakesSoooo cute.By by Rachael KrishnaBuzzFeed Staff and by Eimi Yamamitsu山光瑛美 BuzzFeed News Reporter, JapanPosted on February 26, 2016, 11:30 amTwitterFacebookLink People in Japan are grabbing and squeezing animals' cheeks in a trend called もちもち, or "mochi mochi." View this photo on Instagram Instagram: @___0038 The phrase is usually applied to the chubby, stretchy cheeks of young children. View this photo on Instagram Instagram: @aco528 View this photo on Instagram Instagram: @oh831 View this photo on Instagram instagram.com But recently, people have begun to notice that animals — specifically shiba inus — have notable stretchy cheeks. View this photo on Instagram Instagram: @wakanyaaaaaan ゆりぴぃ(•ө•) @yuripi501 モチモチ猫もいいけど モチモチ犬はいいよね|ω•｡ )) 03:20 AM - 19 Feb 2016 Reply Retweet Favorite CRフリーハグぱんぴ @ja_fafafa もちもち 11:29 AM - 15 Feb 2016 Reply Retweet Favorite "Mochi" in Japan is a glutinous rice cake that can be eaten as a sweet treat or with soup like a dumpling. Settaphan / Getty Images Obivously Japanese pet owners have noticed a similarity between their pets' cheeks and the popular food. View this photo on Instagram Instagram: @yunichu_ めらこ OF PRISM @me4_ra6 もちもち 12:14 PM - 16 Feb 2016 Reply Retweet Favorite View this photo on Instagram instagram.com Caution: Attempts to "mochi mochi" pets may always not go as planned. スピネル @mohumohuanimal コーギーももちもちしたかった 09:31 AM - 26 Feb 2016 Reply Retweet Favorite ななしー@ﾐｮﾋﾞ @music_0226 Twitterで流れてきた柴犬もちもちするヤツ真似しようとしたら激おこなんだけど…… 02:21 PM - 23 Feb 2016 Reply Retweet Favorite Rachael KrishnaBuzzFeed StaffRachael Krishna is a reporter for BuzzFeed News and is based in London. Contact Rachael Krishna at email@example.com.Got a confidential tip? 👉 Submit it hereEimi Yamamitsu山光瑛美 BuzzFeed News Reporter, Japanバズフィード・ジャパン ニュース記者Contact Eimi Yamamitsu at firstname.lastname@example.org.