BuzzFeed News

Reporting To You


The Most #NoFilter-Worthy Places On Earth

Statistically, where we use #NoFilter the most.

Posted on November 7, 2015, at 2:03 p.m. ET

The bus-booking travel site Busbud analyzed the use of the Instagram hashtag #NoFilter to see where people use it the most.

The findings are pretty interesting, if not completely surprising. The top locations for #NoFilter-ing are places with a lot of natural beauty, that are also popular as tourist destinations. Meaning that a high percentage of the people 'gramming from those places are seeing amazing natural sights for the first time and want to show off to their friends of how great it looks in its unadulterated state.

Worldwide, the Bahamas have the highest percentage of images tagged #NoFilter.

Which, makes a lot of sense. Because the colors of the sea and sand there are spectacular.

Which, again, makes sense. Insane natural beauty + lots of tourism = lots of #NoFilters.

In the U.S, Vermont has the highest density of no #NoFilter

Density is calculated by the number of #NoFilter among all posts geotagged in the state.

Hi Vermont. Nice mountains ya got there.

However, as far as most likes per #NoFilter pic on average, Alaska wins.

Scandalously, 7% of posts tagged #NoFilter actually use filters. The most used filter to look natural? Juno. So beware of photos from Juneau, Alaska that secretly use Juno.

  • Picture of Katie Notopoulos

    Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture and is cohost of the Internet Explorer podcast.

    Contact Katie Notopoulos at

    Got a confidential tip? Submit it here.