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That Weird Glamour Shot Selfie App You're Seeing Is Called Meitu

Mega-popular selfie app Meitu is experiencing a bump in popularity in the US right now.

Posted on January 18, 2017, at 3:18 p.m. ET

Hello, you. You probably don't look like a magical beautiful cartoon. Well, there's a fix for that!


Here is our San Francisco bureau chief, Mat, made beautiful.

The Meitu app isn't new at all. But Americans just "discovered" it in the past few days, and you may be seeing pics of it pop up on your social feeds.

The Meitu app is wildly popular in China and elsewhere in Asia, and has been around for a few years. Basically, it's an app that lets you edit your selfies to look better (or over the top). BuzzFeed even did a video about using it in June 2015.

Last month, the New York Times reported that Meitu, the Chinese company behind the app, was looking for a valuation of as much as $5.23 billion.

Meitu will make you look, well, not exactly like yourself. But in a...good way?

Damn it Meitu is addictive (and makes you look pretty pretty)

You can use your camera to take a new selfie in the app, or upload a photo from your camera roll. I don't recommend doing this, but you can:

Download the app here and try it out yourself:

Meitu for Android

Meitu for iPhone


At first, we weren't sure WHY the app had blown up this week. But this really insightful and interesting blog post by Dr. Crystal Abidin, an ethnographer who writes about digital culture explains the reason:: MeituXiuxiu, Cultural diffusion, and Asia Exotica Basically, the app just had an update on Jan. 13 that added in that extra "handdrawn" filter option. For a lot more context on the Meitu app, please read that blog!

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.