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Wall Street Journal Kicks The New York Times While It's Down

A dropped paywall and a promoted tweet. This is a different kind of war.

Posted on August 27, 2013, at 6:10 p.m. ET

Lucas Jackson / Reuters

The New York Times was apparently taken down today, at the hands of the notorious Syrian Electronic Army hacker group. The group claims to have hacked Twitter, too, but the site is still up.

While journalists at most institutions scramble to figure out exactly what happened and who's behind it, the Wall Street Journal made a site announcement of its own. Fair enough:

Free read @WSJ paywall is down. http://t.co/SoKzGPewUF

Dow Jones

@DowJones

Free read @WSJ paywall is down. http://t.co/SoKzGPewUF

/ Via

WSJ Communications

@WSJPR

Free read @WSJ paywall is down

/ Via

The Times is down, so read us, a competitor! Fine. But the Times isn't just down, it's been hacked. This first confirmed by a Bloomberg reporter at 3:34 EST:

New York Times confirms to me that they suspect their website has been hacked.

Sarah Frier

@sarahfrier

New York Times confirms to me that they suspect their website has been hacked.

/ Via

The Dow Jones tweet was posted that same minute, and presumably the paywall was taken down before the Journal knew for sure that the Times had been hacked. The Journal's own tweet went up earlier than either one. Still, this rubbed some people the wrong way:

WSJ pulling its paywall when NYT is under attack was classless last time, and classless this time.

danprimack

@danprimack

WSJ pulling its paywall when NYT is under attack was classless last time, and classless this time.

/ Via

Imagine a newspaper's printing facility was burned down by an arsonist. Would it be clever/snarky of the rival paper to make light?Or crass?

danprimack

@danprimack

Imagine a newspaper's printing facility was burned down by an arsonist. Would it be clever/snarky of the rival paper to make light?Or crass?

/ Via

Again: short timeline, competitive interest, hazy facts. But to give the Journal the full benefit of the doubt is to ignore this:

The Journal is promoting its paywall tweets against searches related to the Times. It's advertising against its competitor's hack. If this hacking incident has teams — a group of hackers with a proven track record of chaos and destruction and, well, the American press — it would be fair for an observer to question which side the Journal's PR apparatus is rooting for. And keep in mind that the Journal itself has fallen victim to politically motivated hackers this year too.

A News Corp spokesperson has not yet responded to a request for comment.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.