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Tech Companies Double Down On "Doubling Down"

I never understood why tech executives and politicians are so fond of this phrase. I mean, they probably wouldn't say "we're going to continue to gamble on [thing x]," but they're perfectly fine with this hackneyed blackjack metaphor. Even Tim Cook is doing it! Also, yeah, the sandwich thing.

Posted on June 1, 2012, at 1:56 p.m. ET