Just in time for this year's Pride Month, a spooky new gay icon came out of the meme closet: the titular character of the 2014 horror movie The Babadook (well, according to a widespread internet joke, at least).
The joke originated back in December 2016, when a Tumblr user photoshopped the film into Netflix's LGBT movies category (the image, btw, is often mistaken for a real screenshot). The Babadiscourse continued to heat up on Tumblr for a while, before spreading to Twitter, where it completely took over in June.
People were Babashook. Tons of people dressed up as the Babadook at this year's Pride parades, and it got pretty out of control. Oh, and speaking of "It," a lot of people decided the Babadook and Pennywise are dating. <333