Apple has tapped a new head of PR: longtime company spokesperson Kristin Huguet Quayle. She'll replace Stella Low, former communications chief at networking giant Cisco, who joined Apple in May 2021.
An Apple veteran, Quayle has been with the company since 2005, working under former SVPs Katie Cotton and Steve Dowling. She's worked under CEOs Steve Jobs and Tim Cook, and her tenure has included some of the company's most high-profile public relations challenges — a pitched battle with the FBI over iPhone encryption, a very public spat with Bloomberg over a contentious story and, more recently, a confrontation with Fortnite maker Epic Games over its App Store practices.
Quayle will report directly to Cook. Her new gig starts immediately, and will likely include oversight of some big future product announcements — Apple's upcoming AR headset and perhaps even that long-rumored self-driving car.
Apple confirmed the hire with the following statement: "Kristin has played an instrumental role sharing Apple’s story of incredible innovation and strong values for more than 15 years. With an extraordinary depth of experience and a long track record of principled leadership, Kristin is uniquely suited for her new role overseeing worldwide communications.”
Apple said Low is departing to spend more time with her family.