Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

The World Isn't Ending, Bubble Wrap Is Here To Stay

Life is still bubbly.

Posted on July 2, 2015, at 2:24 p.m. ET

Popping Bubble Wrap, one of the great joys in life, will be around for many years to come, a spokesperson for manufacturer Sealed Air Corp. told BuzzFeed News.

A Wall Street Journal report that the company is developing a new wrap without the signature "pop" led to mass bubble hysteria today.

Thomas Northcut / Getty Images

This may be because the article didn't mention until the very bottom that the company, which has been selling Bubble Wrap since 1960, will continue to sell both varieties.

This new product, iBubble Wrap, is sold flat and can be inflated by the shipper. The new packaging is considerably cheaper and takes up less space, making it attractive to buyers.

A lot of people interpreted this as the end of Bubble Wrap as we know it, and were understandably distraught.

Bubble Wrap No Longer Popable, Life No Longer Worth Living

Very distraught.

I just heard on the news that the new bubble wrap can't be popped which proves to me that evil does exist in the world...

But it's not quite accurate. "Regular Bubble Wrap isn't going anywhere, and will be around long after we're both dead," spokesperson Ken Aurichio told BuzzFeed News.


So don't be sad.


Because the joy of popping will still be available.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.