This Picture Spawned A Thousand Memes And The Best Hashtag Challenge Of The Year
The #M7Challenge is the best thing to happen to the internet since Robert Mugabe fell.
Uganda's longtime president, Yoweri Museveni, broke the internet in East Africa on Tuesday when he — for, I don't know, reasons? — took a call in the middle of nowhere.
Soon Museveni's fellow Ugandans began using the president's nickname, M7, to start tagging pictures of themselves copying his roadside style.
And thus the #M7Challenge was born.
Chairs were placed in front of parked cars throughout the country, phones glued to the sides of people's faces.
Though some people went a little more old-school than others.
And, of course, ~brands~ were quick to jump on the viral hashtag.
Sanjiv Shah of Kenya's RMA Motors, though, won a ton of praise for staging this epic recreation of Museveni's chat.
And Ruth Odinga, deputy governor of Kenya's Kisumu region, staged her own shot during the delivery of bikes to youth in the area.
Museveni's pose began to be compared to some of the Classic Internet Works of Art.
And this parody account found the link between Kenya and the United States.
And then, as you know they would, someone fired up Photoshop.
And the memes began to pour in.
At least one person made a link between the #M7Challenge and the last great Photoshop event in the region, when Zimbabwean President Robert Mugabe tripped back in 2015.
Museveni joined Drake on his perch in Toronto enjoying the "Views."
And took part in the Pokémon Go craze.
You had to know that Game of Thrones would be brought into the mix because it's 2016 and it touches literally everything.