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Paula Deen Book Sales Climb To No. 1 On Amazon

Paula Deen's supporters have taken to Amazon to buy her cookbooks and leave messages of support.

Posted on June 27, 2013, at 3:41 p.m. ET


As Paula Deen loses major endorsements left and right, her supporters are still buying up the Southern chef's cookbooks online, pushing the author to the top of the Amazon's bestseller list. Paula Deen's newest book, titled Paula Deen's New Testament, won't be released until Oct.15, 2013, but it is currently the No. 1 best-selling book on and has been one of the 15 most popular books on the site for the past four days.

Since the online retailer doesn't allow users to rate or comment on books that have yet to be released, Deen's supporters are leaving outraged and encouraging messages instead of reviews on Deen's Southern Cooking Bible, which was published in 2011. The Southern Cooking Bible is currently the seventh best-selling book on Amazon with new 5-star "reviews" appearing on the page every few minutes.

Many of the reviewers describe Deen as a "scapegoat" who is being "crucified" by the media.

Others reviewers talk about their perceived racial bias in Deen's critics.

A lot of her supporters describe themselves as "Southern women."

The two most popular reviews reference buying Cheerios as well as Paula Deen's book, to support the company's latest ad featuring a mixed-race couple.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.