Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

People Keep Finding "Help Me" Messages Under SoBe Bottlecaps

But don't worry, the beverage company apparently just thinks human slavery is hilarious.

Last updated on July 1, 2015, at 10:18 p.m. ET

Posted on July 1, 2015, at 6:10 p.m. ET

This is SoBe Lifewater, brightly colored flavored drinks that the company assures us taste like fruit.

Sobe / Via!/product/index/category/4

"0 calories, 100% flavor!" the SoBe packaging reads.

Facebook / Via Facebook: sobe

"Help me. Trapped in SoBe factory."

It's popping up everywhere...


The company usually prints amusing things under its bottle caps.

Well, things that were amusing in 2006, at least.

And, of course, the "Help me" line is a play on the old "trapped in a fortune cookie factory" gag, but a lot of people seem worried about, well, the labor conditions inside Sobe.

BuzzFeed News reached out to SoBe's parent company, PepsiCo, for information, but SoBe has been posting the same response to the countless people writing to them on Facebook.

It reads:

Hi there, we're sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage.

We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.

So, in that spirit, we may as well "pause for thought" and take this opportunity to learn some stuff.

Around the world, some 21 million people are victims of forced labor, according to the International Labour Organization. Of that figure, some 19 million people are exploited by private individuals or companies.

In the United States, some workers in the garment industry or food processing plants work 12-hour days, six to seven days a week, according to the Trafficking Resource Center.

UNICEF estimates that 158 million children ages 5 to 14, or one-sixth of the world's children, are engaged in some form of child labor.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.