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Apple's New iPhone Ad Reminds You You're Helplessly Addicted To Taking Photos

There's no turning back now.

Posted on April 26, 2013, at 10:53 a.m. ET

Apple has a nice new ad out today, reminding us that the iPhone is the world's most popular camera.

It's true, the iPhone's camera has changed how we shoot photos and video forever. It's also turned us into crazy people who do this:

And this:

And we've all done this one:

Louis C.K. even makes fun of our insane camera-happy ways in his newest standup special:

View this video on YouTube

Anyway, it's too late now. This isn't a punchline anymore:

It's part of the pitch:

View this video on YouTube

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