By now, everyone's heard Beyoncé's new album, Lemonade.
In typical Bey fashion, though, the rollout was unique.

We know you've heard it. But did you actually shell out for a Tidal account?
It's basically destroying the internet as we speak.
The only way to stream the album is by subscribing to Tidal, or buying it on iTunes or Amazon. This is, evidently, a boon for Tidal, which is owned by Beyoncé's husband, Jay Z, and which is now the No. 2 most downloaded app in the iTunes store.
Brendan Klinkenberg is a tech reporter for BuzzFeed News and is based in San Francisco.
Contact Brendan Klinkenberg at brendan.klinkenberg@buzzfeed.com.
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