Google's Crazy Modular Smartphone Is Officially On Its Way

Project Ara is finally coming to market. Developers get it in late 2016, consumers in 2017.

This is Project Ara.

It has a ton of parts.

Later this year, we'll start seeing Ara in the wild.

Google is dedicating a new division of the company to Ara.

When Ara ships, it will be a little scaled back from the original concept Google showed off last year.