TechGoogle's Crazy Modular Smartphone Is Officially On Its WayProject Ara is finally coming to market. Developers get it in late 2016, consumers in 2017.By by Brendan KlinkenbergBuzzFeed StaffPosted on May 20, 2016, 11:39 pmTwitterFacebookLink This is Project Ara. It has a ton of parts. Later this year, we'll start seeing Ara in the wild. Google is dedicating a new division of the company to Ara. When Ara ships, it will be a little scaled back from the original concept Google showed off last year.