The first ad is set to air this week in the race to replace Boston Mayor Tom Menino. Democratic Boston city councilor Felix Arroyo is set to go on television this week with a Spanish-language television ad that will run on Univision and Telemundo.
"Con Tu Ayuda Vamos a Hacer Historia," the ad is titled, which translate to "With your help we will make history.
"Hi, my name is Felix Arroyo. I'm a son of this city that I love," he says in the spot. "I was raised here, attended Boston Public Schools, and now I'm serving this city as your city councilor and I'm running to become your next mayor. I'm running because I believe that everyone deserves to have a say about the future of our city. With your help we will make history. Vote on September 24 and together we will move this city forward."
Doug Rubin, an adviser to the Arroyo campagin says the "the 30-second television spot will initially run for four weeks and have a significant presence on both stations. We believe that this media campaign will supplement the grassroots work we are doing in all neighborhoods in Boston, and build upon the groundswell of support Felix is getting across the city. We are looking to build upon that support and engage residents in our grassroots efforts.