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A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

God help us all.

Posted on March 15, 2014, at 12:32 p.m. ET

Latino Mix 105.7, a California radio station, has been playing the very important early '00s rap song "Hot in Herre" by Nelly non-stop since at least 3 p.m. on Friday.

View this video on YouTube

youtube.com

If you don’t believe me please ditch all of your weekend plans and live stream it here for yourself.

Nelly / Via breatheheavy.com

Apparently the station is pulling the stunt to re-brand themselves as "HOT 105.7."

See what they did there? "HOT" like "It's HOT in herre." Good one, 105.7.
Mario Anzuoni / Reuters

See what they did there? "HOT" like "It's HOT in herre." Good one, 105.7.

People seem pretty pleased with the station.

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Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.

LostTacoVendor@LostTacoVendor

Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.

02:53 AM - 15 Mar 14ReplyRetweetFavorite

I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end. Almost.

Douglas Williams@DougWilliams85

I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end. Almost.

02:57 AM - 15 Mar 14ReplyRetweetFavorite

Look, ordinarily I'm not an emotional person. But I feel very close to all of you right now. #Nelly1057

Jeb Lund@Mobute

Look, ordinarily I'm not an emotional person. But I feel very close to all of you right now. #Nelly1057

03:54 AM - 15 Mar 14ReplyRetweetFavorite

#Nelly1057 is the future of commercial radio

maura johnston@maura

#Nelly1057 is the future of commercial radio

11:49 AM - 15 Mar 14ReplyRetweetFavorite

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I've been up for 35 minutes and listened to 33 minutes of Hot In Herre #Nelly1057

Drew Shaw@DShaw31

I've been up for 35 minutes and listened to 33 minutes of Hot In Herre #Nelly1057

09:36 AM - 15 Mar 14ReplyRetweetFavorite

can't believe there is nothing on @CNN about #Nelly1057. it's almost like they don't even care about actual news.

Lana Berry@Lana

can't believe there is nothing on @CNN about #Nelly1057. it's almost like they don't even care about actual news.

05:07 AM - 15 Mar 14ReplyRetweetFavorite

Because you can never hear enough of: GOOD GRACIOUS, ASS IS BODACIOUS.

We didn't know we missed you this much, Nelly. Happy early birthday everybody.

Correction: A previous version of this article misstated Hot In Herre as a '90s song. It actually came out in 2002. The author is pretty embarrassed by this because she felt confident in her knowledge of '90s hip-hop, and apologizes profusely for the grave error.

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