Election Day is not the Super Bowl. But brands across the US are treating it similarly, looking to insert themselves into the conversation on Twitter as the country votes.
For brands, it's a fine like to walk. Effective messages can't make light of the day given its importance, but they also must be somewhat fun. And when brands are asked to walk a fine line, many fall flat on their face. So that's exactly what happened today.
Drumroll please. Here are the 2016 election's most headdesk brand tweets: