Election Day is not the Super Bowl. But brands across the US are treating it similarly, looking to insert themselves into the conversation on Twitter as the country votes.
For brands, it's a fine like to walk. Effective messages can't make light of the day given its importance, but they also must be somewhat fun. And when brands are asked to walk a fine line, many fall flat on their face. So that's exactly what happened today.
Drumroll please. Here are the 2016 election's most headdesk brand tweets:
Seamless Goes With "I Ordered" Instead of "I Voted"
You may not be able to share your ballot, but you can share your delivery order! #ElectionDay
The Dictionary Signals Doom
We've updated our Twitter header in honor of the election.
Crocs Invents the "Comfort Party"
Time to vote
Dell Uses Mount Rushmore in a Laptop Promo
Choose your candidate. Pick Inspiron 15" Series Laptops or 2-in-1 up to 30% off with code apps30I15L21. Ends 11/08… https://t.co/zuh5Gh50O5
Izod Enters the Bone Zone
Share your voice this election. Make a statement with #MyVote2016 and Ken Bone in a red sweater.
Burrito of the United States?
BOTUS.
The Ol' Arby's Write-In
@Travisonair We vote Arby's!
Royal Jordanian's Special Deal
🍊 ⛔️✈️️ #USElections
Finding Common Ground... Thanks to Delta
Red or blue states. We take you to them all. #Election2016
This brand may have the right idea:
